Manager, Newsletter Strategy

Be Part of Whats Next

Newsletters are one of the most powerful ways we connect with audiencesbuilding habits deepening loyalty and creating lasting relationships with readers. As our Manager Newsletter Strategy youll help shape the future of our newsletter portfolio driving innovative audience experiences that fuel engagement retention and business growth across our brands.

About Hearst Magazines (Why Us)

Hearst Magazines is one of the worlds largest publishers with a portfolio of30 brandsthat reach millions of readers and consumers across print digital video social and experiential platforms. Our iconic brands inspire inform and entertain audiences while driving meaningful connections through trusted content and innovative storytelling.

Key Responsibilities (What You Are Doing)

• Lead the strategic development and ongoing evolution of our flagship newsletter portfolio to drive audience engagement loyalty and business impact.
• Partner closely with editorial teams to curate shape and optimize newsletter content positioning and overall reader experience.
• Collaborate with editorial leadership to identify develop and launch new newsletter products that support audience and brand growth goals.
• Develop lifecycle marketing strategies that improve subscriber onboarding engagement retention and reactivation across the newsletter ecosystem.
• Analyze audience insights engagement metrics and performance data to inform content decisions growth opportunities and strategic priorities.
• Create and implement testing frameworks across subject lines content strategy send cadence onboarding journeys and engagement tactics.
• Identify opportunities for audience segmentation personalization and targeted subscriber experiences that deepen reader relationships.
• Partner cross-functionally with growth product analytics and marketing teams to align newsletter strategy with broader company objectives and success metrics.

Qualifications (What Were Looking For)

• 5 years of experience in newsletters audience development lifecycle marketing editorial strategy digital media publishing or related fields.
• Proven expertise in subscriber lifecycle strategy audience engagement retention and CRM or lifecycle marketing principles.
• Experience managing newsletters as strategic audience products that contribute to engagement loyalty and business outcomes.
• Strong editorial instincts and a deep understanding of what drives newsletter performance and reader loyalty.
• Demonstrated ability to use audience insights performance analytics and business goals to guide strategic decision-making.
• Experience launching managing or scaling newsletter products and recurring editorial franchises.
• Strong collaboration and communication skills with the ability to influence and build relationships across editorial growth product analytics and marketing teams.
• Excellent organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Familiarity with newsletter platforms CRM systems and audience analytics tools such as Sailthru HubSpot Google Analytics or Looker Studio is preferred.
• Experience with A/B testing audience segmentation personalization strategies and lifecycle optimization is a plus.
• Passion for audience behavior media innovation and the future of direct-to-reader products.
• Creative curious and solution-oriented mindset with strong operational execution skills.
• This role is based in New York City and requires a hybrid schedule of 4 days per week in-office.

Benefits (What We Offer)

• Work with the Best:Collaborate with top-tier professionals across media advertising tech fashion lifestyle and publishing shaping the future of these dynamic industries.
• Grow Your Skills:Unlock your potential with access to innovative training programs immersive workshops and exclusive industry events.
• Work-Life Harmony:Enjoy the flexibility of hybrid work empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging:Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First:Prioritize your well-being with a comprehensive benefits package that includes medical dental and vision insurance from Day 1.
• Plan for Your Financial Future:Enjoy competitive financial perks including a 401(k) plan with a generous company match.

The base salary range for this role is$76000-$90000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience skills qualifications and location.

Hearst Magazines is an Equal Opportunity Employer. We are committed to fostering an inclusive workplace where all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression national origin age disability veteran status genetic information or any other protected status under applicable law. We welcome candidates from all backgrounds and experiences and encourage individuals to apply even if they do not meet every qualification listed.