Manager, Media Strategy
Job Location:
Cincinnati, OH - USA
Monthly Salary:
Posted on:
Vacancies:
Job Summary
Company Description
Mars United Commerce is a global commerce marketing practice that aligns people technology and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines Strategy & Analytics Content & Experiences Digital Commerce and Retail Consultancy that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform Marilyn which helps marketers understand the total business impact of their commerce marketing activation enabling them to make better decisions create connected experiences and drive stronger measurable results. Learn more at Description Mars United Commerce is seeking aManager CommerceMediato support ourGrocery business with aprimary focus on Krogerandsecondary support for Publix and The Home Depot. This role is responsible forRFPingbriefing execution and management of managed service media. This role will alsobrief and partner with theself servicemedia team to partner on reviewing optimizing and reporting on media executions. Location & Work Model Candidates mustresidewithin commutable distance to one of our offices inChicagoorCincinnatifor a hybrid work schedule. This role requires regularin-person engagement with client teams with a minimum ofone day per week increasing totwo days per weekin alignment with broader Publicis in-office expectations. These are minimum expectations and may increase based on business and client needs. Primary Responsibilities Kroger Retail Media Network (Primary Focus) Lead activation recommendations withinKrogers managed service ecosystem includingKroger Precision Marketing (KPM)and84.51. Apply strong working knowledge ofKroger Ad Platform (KAP) Prism and CAAM. Own strategy and executional focus forTargeted Onsite Ads (TOAs)as a primary driver with secondary emphasis onoffsite display and paid socialexecuted through Kroger-managed service platforms. Ensure campaign setup targeting creative specifications pacing and measurement are compliant with retailer requirements and optimized for performance. Cross-Retailer Support (Secondary Focus) Provide secondary retail media support acrossPublix(including experience viaThe Goodway Group) andThe Home Depot includingOrange Apron Media. Apply cross-retailer learnings while accounting for differences in execution models reporting and media capabilities. RMN-First Activation & Complementary Third-Party Media Lead recommendations that prioritizeretailer-owned RMN capabilities layering inrelevant third-party partnersonly when they strengthen the shopper or promotion-led strategy. Maintain familiarity with complementary partners that support shopper and promotion-led activation ( RRD Fetch Hip2Save Krazy Coupon Lady) while ensuring RMNs remain the foundation of all plans. RFP Leadership & Strategic POV Lead retailer and vendor RFP processes developing inputs evaluating proposals and deliveringclear client POVs with supporting rationaleon how best to proceed. Manage annual vendor and retailer partnerships to ensure competitive rates strong added value and test-and-learn innovation opportunities. Budget Ownership Measurement & Optimization Own detailed budget allocation flighting and governance across programs. Ensure all client-facing documentation is accurate and all savings and value-adds are clearly documented. Define KPIs and measurement frameworks aligned to RMN reporting monitor in-market performance identify optimizations and deliver insights-driven performance readouts with clear recommendations. Cross-Functional Collaboration Partner closely with theRetail Consultancy teamandin-store media activation partnersto define the end-to-end shopper and consumer journey. Collaborate with creative strategy analytics and client leadership teams to bring media thought starters RMN solutions and innovation ideas to life at retail. Note:Search activation is not a core responsibility for this role. Qualifications Required Bachelors degree in marketing advertising communications business or a related field or equivalent experience. 3-5 yearsof experience inretail media shopper marketing or consumer promotionswithin an agency or client-facing environment. Kroger retail media experience required including familiarity withKroger Precision Marketing (KPM)and84.51; hands-on activation experience strongly preferred. Retail Media Network (RMN) experience is foundational including managed service execution and retailer-specific workflows. Strong ability to deliver client-ready recommendations with clear communication strong POV development and confident presentation skills. High attention to detail with strong quantitative skills and advanced proficiency inExcel/SheetsandPowerPoint/Slides. Qualifications Preferred Experience withPublix retail media particularly throughThe Goodway Group. Experience withThe Home Depot retail media includingOrange Apron Media. Familiarity with third-party platforms that complement promotion-led retail media activation. The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include: The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents. Mars United Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically please contact All your information will be kept confidential according to EEO guidelines.Additional Information
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Required Experience:
Manager
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more
