Manager, Media Strategy

At New Engen we help brands grownot just bigger but smarter. Were a digital marketing agency built to drive meaningful impact across the entire customer journey blending media creative analytics influencer and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutionslike Donut Studios our in-house creative studio for platform-native and short-form content or Acorn Creator Suite our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor theyre all part of how we deliver for our clients together as one team.

Were a collaborative group of strategists creatives analysts and makers who are all in on helping brandsand each otherthrive. We work hard stay humble and build with purpose.

Lead Cross-Channel Media Strategy
Own strategic media planning across paid social search video and programmatic channels. Build integrated media strategies that align to client business goals audience insights and performance objectives while balancing brand and conversion priorities.

Bridge Media and Creative Strategy
Act as a strategic connector between media creative and content teams to ensure campaigns are grounded in cohesive audience insights and messaging closely with teams like Creative and Creator to help shape more thoughtful insight-driven creative approaches beyond tactical trend-based recommendations.

Drive Strategic Client Leadership
Serve as a trusted strategic partner to clients confidently presenting media strategies performance narratives testing recommendations and audience insights to both day-to-day contacts and executive stakeholders. Help clients understand not just what is happening but why.

Translate Data Into Actionable Insights
Leverage quantitative and qualitative research campaign performance data audience insights and measurement frameworks to inform media strategy and optimization recommendations. Connect performance back to broader business outcomes and future planning opportunities.

Develop Full-Funnel Media Plans
Build comprehensive media plans rooted in audience segmentation channel roles reach and frequency principles testing frameworks and campaign objectives. Partner with activation teams to ensure strategic recommendations are executable and scalable.

Identify Emerging Opportunities
Stay ahead of evolving media consumption trends platform capabilities consumer behaviors and creative best practices. Bring proactive recommendations and innovative thinking to clients and internal teams.

Partner Cross-Functionally
Collaborate closely with media creative and content partners to ensure campaigns are grounded in audience insights and business objectives. Help connect media strategy to creative development and performance outcomes ensuring teams are aligned around a common strategic direction.

Support Strategic Growth
Contribute to new business opportunities internal thought leadership and the continued evolution of New Engens media strategy and planning capabilities.

Mentor and Elevate Team Thinking
Provide guidance collaboration and strategic support to junior team members and cross-functional partners. Help elevate strategic thinking storytelling and planning rigor across the broader team.

• 5 years of experience in media strategy media planning communications planning or digital advertising within an agency or similarly fast-paced environment
• Strong understanding of paid media channels including paid social search programmatic video and digital media planning fundamentals
• Experience building media strategies grounded in audience insights business objectives and performance data
• Strong grasp of media planning fundamentals including budget allocation audience segmentation channel roles reach and frequency testing frameworks and performance evaluation
• Familiarity with research planning and analytics tools such as MRI Simmons SimilarWeb Nielsen Pathmatics or similar platforms
• Confident client-facing communication and presentation skills with experience presenting recommendations and strategic narratives to senior stakeholders
• Strong storytelling and narrative-building skills with the ability to translate complex ideas into clear compelling presentations
• Experience synthesizing qualitative and quantitative information into actionable strategic recommendations
• Collaborative working style with the ability to navigate cross-functional environments and build strong relationships across teams
• Highly curious proactive and comfortable operating in ambiguous or evolving environments
• Proven ability to leverage AI tools to improve workflows generate insights or drive efficiencies
• Agency experience strongly preferred
• In addition to strong media strategy fundamentals experience in one or more of the following areas is highly valued:
  • Creative Strategy & Brand Communications
    • Experience in account planning brand strategy or creative strategy with a track record of shaping campaign briefs messaging frameworks or communications plans
    • Ability to connect audience insights and brand positioning to media and channel decisions
    • Understanding of how creative content and messaging influence campaign performance and brand perception

• • Analytics & Measurement
    • Strong analytical fluency in attribution incrementality testing MMM brand lift studies or other measurement frameworks
    • Experience translating data and measurement outputs into strategic recommendations that inform planning and optimization
    • Comfort working with performance data across platforms and synthesizing findings for client and internal audiences

• Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC) with 2 days/week in-office.

• Hybrid work environment with flexible hours
• Unlimited PTO company holidays
• Comprehensive medical dental vision and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Commuter & transit benefits
• Exclusive employee discounts

Salary Range: $ USD annual

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates qualifications and experience uniquely.

New Engen is proud to have offices in Seattle New York and Northwest Arkansas each one anchoring teams that drive creativity collaboration and culture. But great work isnt limited to those zip codes. We also support a distributed team of remote employees across the country giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas California Colorado Florida Georgia Illinois Michigan Missouri Nevada New Jersey New York North Carolina Oregon Pennsylvania South Carolina Tennessee Texas Virginia Washington and Wisconsin

Lets Build Whats Next Together If youre passionate about media and eager to make a meaningful impact with a team thats all in wed love to hear from you.

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