Manager, Media Analytics

Infinite Roar Publicis Medias fastest-growing agency is the new force in the media landscape. We are built for those clients looking to drive transformation and weve created an approach especially tailored to the unique needs of disruptive fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Come Roar With Us
The Data Tech Analytics Audience and Insights (DTAI) team at Infinite Roar is at the core of everything that we do. We empower all other teams through a relentless focus on data & transparency and empower the creation of best-of-breed strategy innovation and activation across Infinite Roars entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad tech data management data-driven marketing and enables a data-first strategy throughout our vast ecosystem of tools and capabilities enabling automation and scale across our integrated media approach.

We celebrate diversity recognizing that our strength often arises from our differences. We strive to foster an environment and build a culture where every member of our team feels: Seen Heard Valued and Appreciated. We aim to help every employee meet their career goals while helping our clients achieve their business goals.

As Publicis Medias most exciting new agency solution Infinite Roar offers our employees the opportunity to have an immediate role in influencing our processes and approaches shaping our solutions and building the industrys first solution built for high-growth disruptive brands. Come roar with us!

Overview:

The Manager Media Analytics DTAI will enhance our data-storytelling capability within the practice and play an integral role in providing tactical support and subject matter expertise in platform and performance measurement analytics enhancing our capabilities and identifying growth opportunities for key client relationships. The Manager will drive data-led measurement strategies on behalf of clients while partnering closely with portfolio leaders including Strategy Planning Activation Operations Audience and AdOps teams to implement and monitor tactics across multi-channel activations.

The Manager will bring a combination of sophisticated data management experience and business acumen balancing a goal-oriented mindset with a robust cross-channel capability to get tactical and into the weeds with platform partners. They will also leverage their client relationship and project management experience along with their passion for experimentation to deliver proactive this role the Manager will own and drive projects from start to finish apply sound business judgment and communicate complex information effectively across a variety of stakeholders. They will also generate insights based on media and marketing performance data to align with daily weekly monthly and quarterly goals while bridging inputs from first-party and third-party data vendors and publishers to client-ready outputs maximizing growth opportunity against business objectives above and beyond status-quo.

Requiring high levels of collaboration the Manager will also provide clients & internal stakeholders with a holistic understanding of their customers media consumption patterns ensuring campaigns are performing at or above benchmarks using statistical reasoning. The Manager will operate with genuine curiosity and demonstrate a natural desire to dive deep in the numbers to discover context create analytics driven insights while bringing a solution-oriented mindset to seize opportunities. This requires the Manager to bring a willingness to have an opinion backed up by insight and analytics and the confidence to influence key stakeholders in meetings.

Responsibilities:

• Guide and drive use of data to impact media strategies for clients based on overall objectives leveraging data-driven processes to improve precision and campaign performance
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices
• Partner with Data Architecture and Analytics leadership to create new product offerings and thought leadership to drive our clients business
• Partner with internal media investment teams to support campaign activation as well as data driven storytelling

• Share knowledge with client and internal teams regarding derived insights and results to impact business needsand further growth

• Actively participate in industry meet with internal stakeholders and vendors to ensure POVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning evangelism and advocacy for Infinite Roar

Qualifications & Must Haves:

• 5 years of experience in digital media and ad technology
• 3 years managing relationships across complex hierarchies and demonstrated ability to influence indirectly
• Excellent oral written and client presentation skills with the ability to create compelling data-driven narratives and a natural knack for storytelling
• Knowledge and familiarity of the MarTech ecosystem and agency practices including media buying multi-channel measurement creating measurement frameworks and learning agendas. Knowledge of ad servers dynamic creative optimization OLV/CTV Linear measurement ad verification customer data platforms identity resolution solutions DSPs etc. are a plus.
• Knowledge of database structures and experience with data manipulation
• Strong project management skills
• Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms
• Embody a can-do attitude and a figureoutability mindset

Additional Qualifications (Nice to have):

• Start-up experience (or commensurate entrepreneurial experience)

• Deep understanding and experience-based point-of-view on best of breed technology tools for BI/Data Analytics Martech Adtech CDP CRM etc.
• Familiarity with:
• Web analytics platforms (Adobe Analytics Google Analytics etc.)
• Surveys (Lucid Millward Brown Nielsen etc.)

• Competitive monitoring tools (Nielsen comScore Kantar Pathmatics Competitrac Numerator etc.)
• Experience working with various advanced statistical modeling and other forms of quantitative analysis
• Experience in multi-variate regression in projects
• Familiarity with P-value VIF T-score R2 MSE Durbin-Watson etc.
• Hands on experience in SAS R or Python (working in and creating code from scratch not just running someone elses code by changing parameters and/or using prompt-engineering)

#LI-JO2

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.