Manager Marketing Communications

The Marketing Communications Manager for the Protective & Marine Coatings Division (P&M) of Sherwin-Williams Performance Coatings Group will be the central point of segment marketing communications strategy program development execution of demand generation and sales enablement initiatives related to the High Performance Flooring and Intumescent Fire Protection portfolios for the Sherwin-Williams brand.

Working from the established focus market segment and brand strategy this position manages the segment planning and execution of marketing communications tactics in support of division sales and share growth goals with a strong focus on architect specifier and contractor aspects of marketing communications including demand gen campaign/program design and execution thought leadership content development and curation print and digital media advertising public relations social media direct marketing events/trade shows product launches sales collateral and internal communications are managed by this position.

The manager will prioritize initiatives and tactics and execute campaigns to drive measurable business results for the P&M Division with the support of internal shared services resources and external agencies. As part of the responsibilities the role will also support North America marketing communications activities and collaboration with regional teams in alignment with current business strategies and segment needs.

The success of the role will be measured by brand awareness lift and sales-accepted leads that directly and indirectly generate segment/regional revenue and margin growth.

Additional Information:

This role is not remote/hybrid. This role will report to Sherwin-Williams Global Headquarters located at 1 Sherwin Way Cleveland OH 44113 and will have at least 30% of travel.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Companys staff employees and business relationships.

• Strategic Marketing Communications
  • Lead the communication of key initiatives from the Protective & Marine and High-Performance Flooring segment marketing organization to ensure alignment with business goals and segment objectives.
  • Translate business growth requirements into actionable marketing communications strategies and programs with defined target audience meaningful differentiation and appropriate tactics to execute.
  • Work with market segment leaders to create annual marketing communications strategy plans and tactics that achieve segment growth and increase brand awareness.
• Marketing Communications Program Management
  • Design and manage segment content initiatives product launches demand gen campaigns sales promotions trade shows media and PR programs etc. with minimal supervision/direction from global marketing communications director.
  • Serve as a marketing communications thought leader within the divisional marketing team interfacing daily with market segment leadership product management strategic accounts and sales.
  • Coordinate and prioritize projects and requests and clearly communicate strategy timeline and budgets for those projects to creative services and digital marketing teams.
  • Deliver innovation and leverage resources across teams and campaigns wherever possible to drive efficiencies and share best practices.
  • Manage localization and customization of campaigns to optimize impact.
  • Measure campaign effectiveness and report both to divisional and group leadership and to peers in formal debrief sessions to drive continuous improvement.
• Digital
  • Create content for social media accounts coordinating with Inbound Marketing Manager on scheduling and best practices for growth.
  • Own and publish content for designated segment pages on websites.
  • Collaborate with digital agencies to follow best practices and drive innovation to support optimization demand gen strategies and tactics.
• Content Development and Paid Media Management
  • Owner of engagement strategy for earned and paid trade media.
  • Leverage creative services team and external agencies to generate industry trend articles white paper case studies and press releases and partner with external agencies for publication and distribution.
  • Collaborate with digital marketing team to ensure coordination of website content with external announcements.
  • Own editorial calendar for the designated segments and manage syndication of content across owned earned and paid media venues.
  • Work closely with the sales organization to drive awareness and utilization of content as well as ideation for new content.
• Events
  • Contribute to the development of content and programming for internal meetings and events.
  • Design strategy and execution plans for key industry customer and trade show events in support of the divisions thought leadership strategy.
  • Programming support for customer interactions including training events group meetings and product demonstrations.
• Internal Communications
  • Coordinate ongoing communications to internal teams including webinars and intranet updates.
  • Maintain divisional sales enablement platform and SharePoint content as needed.
  • Utilize CRM platform to execute demand gen campaigns. Work closely with the salesforce effectiveness team on marketing/sales alignment and optimization both for the lead qualification follow-up and reporting.
• Additional Skills & Experience

  • Demand generation content creation and digital experience

  • Thought leadership content development and curation

  • Trade show management experience

  • Excellent oral and written communications skills

  • Thriving in highly matrixed environment including experience with global stakeholder collaboration.

  • Experience in and familiarity with asset protection coatings and/or any of the customer segments served by the Division.

Minimum Requirements:

• Must be at least eighteen (18) years of age
• Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future (e.g. OPT CPT H1B EB-1etc.)
• Must have a valid unrestricted drivers license.
• Must have a bachelors degree or higher.
• Must have five (5) years of experience in marketing communications.
• Must be willing to travel as required for this position.

Preferred Qualifications:

• Have a masters degree or higher.
• Have eight (8) years of experience in marketing communications.
• Have one (1) year of experience using MicrosoftOfficeproducts( Outlook).
• Have experience with Content Management Systems such as Adobe Experience Manager.
• Have experience with Customer Relationship Management such as Salesforce or Microsoft Dynamics.
• Have experience with marketing automation such as Marketo or Hubspot.