Manager, Market Research (IC)

Manager Market Research (IC)

Manager Market Research

As a Manager Market Research supporting Brand Tech Marketing you will be a strategic leader on the Capital One Brand Insights Team driving consumer insights that shape brand strategy marketing and advertising directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role requires proven expertise in designing and managing primary research including brand health tracking ad and creative testing and custom B2C or B2B studies across global markets to deliver high-impact business outcomes.

WHAT YOULL DO

• Translate complex business needs into clear and actionable research objectives. Provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions

• As an individual contributor lead research design execution and delivery of insights utilizing a variety of brand measurement sources including brand health and communications trackers creative pre-testing in-market advertising and media effectiveness studies and custom qualitative and quantitative studies. This entails effectively working with and managing third-party research partners

• Leverage data and insights across a variety of primary secondary and syndicated sources to bolster insights and recommendations delivered to internal partners

• Partner with marketing leads to develop an annual brand strategy advertising and media learning agenda to address knowledge gaps and test assertions

• Present brand and marketing insights to internal partners peers and senior leaders influencing others through story-telling and impactful insights that drive discussion and business action

• Continually update your knowledge of evidence-based marketing to inform and influence your teams work as applicable

WHO YOU ARE

You want to be an evidence-based marketer.

• Your curiosity is endless. Theres always something else to learn.

• Youre flexible and not afraid of changein fact you welcome the challenge.

• You share your point of view but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof persistence and patience.

• Youre a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isnt mandatory it certainly seems to follow you.

• You careabout the work your team and the customers you serve.

BASIC QUALIFICATIONS

• Bachelors Degree or Military experience.

• At least 5 years of experience in a market research role.
  

PREFERRED QUALIFICATIONS

• Bachelor Degree in market research marketing business sociology psychology behavioral economics or biology

• Advanced degree such as an MBA or an MS (business marketing research consumer psychology management consulting or related field)

• Experience leading brand health and communications tracking research.

• Experience leading creative and media effectiveness research

• Experience with B2B and international research

• Experience in Employer Brand research

• 3 years experience in a market research role on the client side

• 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines

• 2 years of experience working with analytical tools such as Python R SAS SPSS SQL or similar relational database tools

• 2 years experience in a marketing strategy role

• 1 year of experience managing advertising campaigns for Fortune 500 brands

• Familiarity with technologists and technology subject matter.

At this time Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Sales Territory: $138100 - $157700 for Manager Market Research

McLean VA: $151900 - $173400 for Manager Market Research

Richmond VA: $138100 - $157700 for Manager Market Research

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

This role is also eligible to earn performance based incentive compensation which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status exempt or non-exempt status and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE including disability/vet) committed to non-discrimination in compliance with applicable federal state and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries including to the extent applicable Article 23-A of the New York Correction Law; San Francisco California Police Code Article 49 Sections 4901-4920; New York Citys Fair Chance Act; Philadelphias Fair Criminal Records Screening Act; and other applicable federal state and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting at 1- or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

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Capital One does not provide endorse nor guarantee and is not liable for third-party products services educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).