Manager, Loyalty

About the Role

Were looking for a Manager Loyalty & CRM to manage the day-to-day execution of our loyalty program Ariat Insider and our CRM marketing initiatives while contributing to the strategy that drives both forward. This role sits at the center of our member experience supporting how customers engage with the Ariat brand beyond the transaction: through signature loyalty campaigns exclusive member benefits and experiences that deepen connection and drive lifetime value.

This is a role for a doer with strategic curiosity someone who can turn customer data into insight and ideas into action. Youll have the chance to present campaign concepts to the Senior Director and Chief eCommerce Officer while rolling up your sleeves to bring programs to life.

This is a highly cross-functional role: youll collaborate with creative legal data analytics retail site operations IT customer service and external partners to deliver best-in-class member experiences.

Youll Make a Difference By

Loyalty Program Management

• Owning day-to-day management and ongoing optimization of the loyalty activation and acquisition program strategy including member benefits point campaigns partnership opportunities and new engagement opportunities
• Managing the loyalty platform campaigns: setting up testing and QA all promotions in development and production environments and managing campaign scheduling
• Developing and launching new member activation ideas in-store member services and events and future initiatives
• Maintaining promotion process documentation and distributing to merchandising retail and e-commerce stakeholders on defined timelines

Campaign Strategy & Execution

• Planing and executeing loyalty campaigns and seasonal events (e.g. Member Week holiday gifting campaigns themed sales moments) from concept through post-mortem
• Leading and coordinating campaign kickoffs with creative teams route projects through creative review and approval processes and managing stakeholder sign-off at each stage
• Managing email marketing initiatives in partnership with the CRM/email team including journey optimization audience targeting and A/B testing

Sweepstakes & Promotions

• Managing end-to-end sweepstakes execution: official rules and affidavits landing page development with web teams SMS setup entry data collection and winner verification and fulfillment
• Partnering with legal to ensure all promotions sweepstakes and licensing agreements are compliant and properly routed for approval
• Coordinating with third-party sweepstakes platforms (e.g. Viral Sweeps) and ensure internal stakeholders receive assets ahead of launch deadlines

Retail Initiatives

• Coordinating loyalty-exclusive product initiatives: product sourcing sample management for photo/video shoots purchase orders SAP item setup and DC delivery verification
• Partnering with store operations teams on in-store loyalty offers signage and member experiences

Reporting & Insights

• Owning weekly and monthly reporting for loyalty program
• Analyzing promotion performance (returns customer repeat rate order repeat rate) and presenting findings and recommendations
• Maintaining competitive intelligence: monitoring competitor loyalty programs conducting deep-dive research (e.g. peer loyalty program audits) and keeping leadership decks current
• Assisting with other responsibilities based on business needs.

About You

Required

• 36 years of experience in loyalty marketing CRM retention marketing or related field
• Proven track record managing multi-channel campaigns end to end including creative kickoff legal review QA launch and reporting
• Strong project management skills with the ability to juggle multiple concurrent workstreams stakeholders and deadlines
• Proficiency with Google Workspace (Slides Sheets Docs) and comfort building decks and maintaining reporting trackers
• Excellent cross-functional communication this role interfaces daily with creative legal retail e-commerce merchandising IT and external partners

Preferred

• Experience in retail apparel footwear or lifestyle brands
• Experience managing sweepstakes contests or regulated promotions including official rules and winner fulfillment
• Hands-on experience with a loyalty platform (Annex Cloud Yotpo LoyaltyLion or similar) and an Email Service Platform (Salesforce Marketing Cloud Cordial Braze or similar)
• Familiarity with work management tools (Workfront Jira or similar)
• Working knowledge of SMS marketing compliance and data collection best practices
• Experience with Lucidchart Canva and competitive intelligence research

About Ariat

Ariat is an innovative outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride work and play outdoors and care about performance quality comfort and style.

The salary range for this position is $100000 - $115000 per year.

The salary is determined by the education experience knowledge skills and abilities of the applicant internal equity and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Ariats holistic benefits package for full-time team members includes (but is not limited to):

• Medical dental vision and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO) paid holidays and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise

Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.

Ariat will consider qualified applicants including those with criminal histories in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race color religion sex orientation national origin age disability genetics or any other basis protected under federal state or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process email .

Please see our Employment Candidate Privacy Policy at to learn more about how we collect use retain and disclose Personal Information.

Please note that Ariat does not accept unsolicited resumes from recruiters or employment the absence of a signed Agreement Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement the event a recruiter or agency submits a resume or candidate without a previously signed Agreement Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes including those submitted directly to hiring managers are deemed to be the property of Ariat.