Manager, Influencer Marketing

Your Role at Raising Canes:
The Influencer Marketing Manager supports and executes Raising Canes influencer marketing strategy working closely with senior leadership to strengthen brand relevance engagement and growth. This role is responsible for managing national local and NIL influencer partnerships while ensuring all activity aligns with brand voice business objectives and annual marketing goals. This position partners cross-functionally with Field Marketing Creative Services Customer Relations Brand teams and agency partners to deliver thoughtful compliant and high impact influencer initiatives. 

Your Impact and Responsibilities:
Manage NIL local and national influencer relationships including outreach communication and ongoing 
partnership support
Evaluate schedule and oversee logistics for influencer partnerships and branded promotional events
Partner with agency teams on influencer briefs partnerships events and performance evaluations
Collaborate with cross-functional partners to ensure influencer and social initiatives align with business 
objectives audience growth goals and overall communications strategy
Collect analyze and report influencer and social performance metrics weekly and monthly providing clear 
insights and recommendations
Monitor cultural conversations and national trends to identify opportunities for proactive content and influencer 
activation
Apply sound judgment to identify and communicate potential brand reputational or partnership risks and 
collaborate with internal teams as needed
Develop and maintain training materials to support Field Marketing teams with local influencer activations
Monitor influencer sentiment and performance proactively identifying and communicating potential brand or 
reputational concerns
Analyze focus market data to identify opportunities and provide actionable recommendations
Support influencer content calendar development and localization coordination across markets

Travel Requirements:
Up to 50% of travel to support influencer activations events and key initiatives

Qualifications :

Required Qualifications:
5 years of experience leading social media influencer marking initiatives in a corporate or agency environment
Bachelors degree in marketing advertising public relations or related field
Working knowledge of influencer and social media tools such as CreatorIQ Khoros MomentFeed Sprinklr 
Sprout Social or similar platforms
Strong understanding of brand voice influencer briefing and all NIL and FTC regulations related to influencer 
partnerships and promotions
Ability to think critically and solve problems in the context of content partnerships brand messaging 
objectives and voice
Strong attention to detail with the ability to manage multiple priorities in a fast-paced environment
Self-driven adaptable and energetic with strong analytical written and verbal communication skills
Ability to work effectively both independently and collaboratively while building strong relationships
Advanced proficiency in Microsoft Excel Outlook PowerPoint and Word

Preferred Qualifications:
Experience managing national influencer partnerships or high profile brand campaigns
Experience supporting field or localized marketing initiatives

Additional Information :

All your information will be kept confidential according to EEO guidelines.

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Remote Work :

No

Employment Type :

Full-time