Manager, Global Integrated Marketing
Dearborn, MI - USA
Job Summary
We made history and now we work to transform the future for our customers our communities and our families. Youll see your work on the road every day helping people move freely and pursue their dreams. At Ford you can build more than vehicles. Come build what matters.
Our Marketing Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes ears and voice of Ford.
In this position...
We are seeking a highly skilled and visionary Global Integrated Marketing Manager to shape and advance the companys global business objectives while finding process efficiencies. This role acts as a central strategic catalyst bridging US and regional marketing teams including media partners and strategies digital and CRM planning and major technology platforms and partners like Google and Meta.
The successful candidate will lead cross-functional global initiatives across media brand strategy and performance marketing to maximize the effectiveness and efficiencies of regional marketing plans. You will be responsible for translating broad automotive business goals into actionable integrated marketing campaigns that drive brand health and eliminate waste. This role requires a self-starter who thrives in ambiguity possesses sharp strategic judgment influences senior stakeholders without direct authority and drives measurable business outcomes in a matrixed environment through a cohesive approach to strategic planning channel activation and measurement.
Responsibilities
What youll do...
Support the development and execution of the companys global marketing strategy across markets audiences platforms and business units.
Translate global marketing priorities into clear cross-channel strategies recommendations and action plans.
Identify opportunities to improve media effectiveness efficiency consistency and innovation across global regions.
Create common frameworks investigating tools tech and AI for cross-regional application.
Lead day-to-day management of strategic global media partnerships which may include Google and YouTube Meta The Trade Desk Reddit Pinterest and other priority partners.
Own the development negotiation support activation and tracking of annual Joint Business Plans and strategic partnership commitments.
Ensure each partnership has clearly defined objectives deliverables owners timelines performance measures and business value.
Align partner opportunities with company marketing priorities rather than allowing platform capabilities to drive the strategy.
Provide clear strategic direction to global media creative and specialist agency partners.
Build productive relationships with regional marketing and media leaders across North America Europe South America Asia-Pacific and other priority markets.
Facilitate the exchange of best practices successful case studies research tools and learning across markets.
Identify opportunities to scale global partnerships and capabilities in ways that create measurable value for regional teams.
Partner with analytics media agency and platform teams to establish clear measures of success for global media initiatives and partnerships.
Prepare clear accurate and concise materials for senior marketing leaders and executive discussions.
Stay up to date on emerging media trends consumer behavior and automotive industry shifts.
Qualifications
Youll have...
Bachelors degree in Marketing/Advertising and practical experience in marketing
7 years of experience in media marketing advertising digital platforms agency management or strategic partnerships. Experience leading agency teams and/or collaborating with agency teams.
Self-starter capable of operating independently and adapting to dynamic needs.
Strong understanding of the media ecosystem including digital media video social programmatic search measurement data and emerging platforms.
Strong understanding of the automotive marketing funnel buyer journey and dealer networks.
Experience working with major media platforms publishers agencies or technology partners.
Even better you may have...
Demonstrated experience independently leading complex cross-functional projects.
Ability to develop strategic recommendations based on business objectives data market context and stakeholder needs.
Proficiency in data analysis with the ability to distill data to a compelling and actionable plan.
Strong written verbal and presentation communication skills with the ability to tailor messaging for different audiences including executive leadership..
Proven ability to manage multiple priorities deadlines and stakeholder groups.
Experience preparing materials and recommendations for senior leaders.
Strong attention to detail and commitment to accuracy.
Ability to operate effectively in a global matrixed organization.
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.
This position is leadership level 6 and ranges from $115500-$218100.
Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.
For more information on salary and benefits click here: New Hire Benefits
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-JB5
Required Experience:
Manager
About Company
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