Manager, Email & SMS Marketing

JOB RESPONSIBILITIES

• Manage the email and SMS marketing strategy with a focus on US-led campaigns that can be adapted by smaller markets to support revenue customer acquisition retention and engagement across key customer touchpoints.
• Own the execution and optimization of all email/ SMS workflows email calendar campaign briefing and UAT.
• Monitor email and SMS channel performance including forecasting inputs budget tracking reporting and identifying opportunities to support continuous growth.
• Manage the email and SMS marketing calendar with a US-led focus ensuring alignment with integrated marketing plans product launches promotions and key commercial initiatives.
• Partner cross-functionally with Global Marketing eCommerce Creative Digital Analytics Technology and external agency partners to deliver seamless customer communications.
• Monitor and analyze channel performance including engagement conversion revenue and retention metrics translating insights into actionable recommendations and optimization strategies.
• Support and maintain the testing roadmap across email and SMS including A/B and multivariate testing to improve customer engagement and business performance.
• Stay informed on industry trends emerging technologies and competitive activity to ensure Freshs email and SMS programs remain innovative and best-in-class.
• Serve as the business point of contact for campaign briefing and execution partnering closely with Campaign Operations and cross-functional stakeholders to support timely high-quality delivery.
• Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.

What you will learn in the first 6 months:

• Develop a deep understanding of the Fresh brand product portfolio customer base and global eCommerce strategy.
• Become a SME in adobe campaign running day to day global campaign execution and ensuring workflows are set up and deploying as planned
• Master the US led- calendar ensuring all workflows align w/ US priorities and flow strategy to CA and INTL markets.
• Build strong partnerships with Global Creative Technology Analytics and agency teams to support effective email and SMS marketing execution.
• Become proficient in Freshs marketing technology ecosystem including Adobe Campaign BeeFree Qlik and other supporting tools.

What you will achieve in 12 months:

• Establish yourself as a key resource for email and SMS marketing bringing informed recommendations and data-driven insights to the business.
• Manage the execution optimization and performance monitoring of the email and SMS marketing channels for supporting revenue engagement and retention goals.
• Implement and refine a testing and optimization roadmap that supports improvements across customer engagement conversion and channel performance.
• Partner with Global and Regional stakeholders to support customer communications ensuring campaigns are aligned with business priorities and delivered with operational excellence.
• Apply email and SMS marketing best practices recommending new ideas technologies and process improvements that enhance the customer experience and improve marketing effectiveness.
• Contribute to a stronger foundation for future customer lifecycle marketing initiatives as the business continues to evolve.

Physical Requirements:

• Must be able to remain in a stationary position on average of 7.5 hours/day.
• Light to moderate lifting may be required.
• While performing the duties of this job the employee may be regularly required to stand sit reach stoop kneel and operate a computer telephone and keyboard.

Qualifications :

PROFILE

You have

• 4-7 Years of Experience managing email marketing and/or SMS programs with a proven track record of driving customer engagement and business results.
• You have:
• Bachelors degree in business administration marketing communications or a related field.
• Experience with enterprise email marketing platforms (e.g. Adobe Campaign) and working knowledge of HTML required.
• Experience with Google Analytics and leveraging data to optimize marketing performance.
• Advanced proficiency in Microsoft Excel.
• Familiarity with customer lifecycle marketing audience segmentation and personalization strategies; experience with CRM platforms is considered an asset.
• Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
• Proven success optimizing email and SMS performance through testing experimentation and continuous improvement.
• Deep understanding of email and SMS marketing best practices including deliverability compliance and customer engagement.
• Excellent organizational and project management skills with the ability to manage multiple priorities in a fast-paced collaborative environment.
• Self-motivated and proactive with the ability to work independently drive initiatives forward and consistently meet deadlines.

Additional Information :

WHAT WE OFFER YOU

Training & Development and Culture

• Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
• Opportunities for networking and building relationships with LVMH Community and Network
• Opportunities to join internal communities: DEIB Council Sustainability Champions LVMH Employee Resource Groups

Mental Health Support

• Free professional consultation referrals and counseling through the Employee Assistance Program (EAP)
• Free 24/7 confidential mental health support

Paid Time Off and Flexibility

• Flexible paid time off policy inclusive of Summer Fridays

Fertility and Family Planning

• Fertility Services Maternity and Newborn Support Adoption and Surrogacy Assistance including cryopreservation when part of fertility treatment
• Paid Parental Leave (Inclusive of Maternity Paternity Adoption Surrogacy) at eligibility
• Travel & lodging for those who cant access care
• Back-up dependent Care and Tutoring

Fresh and LVMH Perks and Discounts

• Fresh In-Store Discounts and Gratis
• LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits Watches and Jewelry Perfumes and Cosmetics Fashion and Leather Goods etc.
• Pre-Tax Commuter Benefits through Wage Works
• Additional Health Club Discounts Sporting/Entertainment Ticket Discounts Insurance Discounts (Pet renters home)

Health Care

• Medical dental and vision

Retirement and Additional Benefits

• 401k with Company Match Additional Employer Contribution at eligibility

Fresh provides equal employment opportunities to all employees and applicants without regard to race color religion religious creed national origin ancestry citizenship sex gender (including gender identity and expression) pregnancy age sexual orientation physical or mental disability medical condition genetic information sexual orientation marital status familial status veteran status or any other legally protected status under applicable federal state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment including discrimination and harassment based on all protected categories.

The salary range for this role is $100000- $135000 USD.

This role is based in New York NY 

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time