Manager, Email Marketing & CRM

Position Title: Manager Email Marketing & CRM

Department: Digital/Ecomm

Location: Calabasas CA (Hybrid 3 Days Onsite)

Reports to: Associate Director Omnichannel Ecommerce

Scope / Brands: US / Wella

ABOUT THE WELLA COMPANY

TogetherWEenable individuals to look feel and be their true selves.

WellaCompany is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Clairol OPI Nioxin and ghd. With 6000 employees globally presence in over 100 countries WellaCompany and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry WellaCompany empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit .

THE ROLE

We are seeking a dynamic and results-oriented Manager CRM to lead CRM strategy and execution across our B2B and DTC channels transforming CRM from a messaging engine into a strategic growth lever for the business. This role will be responsible for executing data-driven CRM programs managing personalized customer experiences and aligning cross-functional teams toward measurable business growth.

This role will support both B2B initiatives through our professional platform (Wella Professional Store) and DTC CRM across our sites. As the function matures there is potential for this role to expand into loyalty program management. The ideal candidate will bring a blend of analytical rigor and creative thinking combining technical platform expertise with a strong understanding of customer-centric design and brand storytelling.

KEY RESPONSIBILITIES

• Own CRM strategy and execution across B2B (My Wella Store) and DTC ( sites) driving personalized channel-appropriate customer experiences
• Design and execute customer segmentation lifecycle marketing and targeted campaign strategies that improve retention engagement and conversion
• Manage CRM data infrastructure platform integrations and CDP/API connections to enable effective campaign execution
• Apply analytics to measure and optimize performance including LTV analysis attribution modeling and ROI reporting
• Partner with brand and creative teams to ensure CRM campaigns reflect brand identity and deliver a premium cohesive experience across all touchpoints
• Ensure compliance with global data privacy security and governance standards
• Position may evolve to include loyalty program design and management as the function scales

QUALIFICATIONS

• Bachelors degree in Marketing Economics/Analytics Communications or related degree; Candidates with a minimum of 6 years of relevant professional experience will also be considered
• 46 years of experience in CRM lifecycle marketing and data-driven marketing
• Experience supporting CRM programs across both B2B and DTC/B2C environments
• Strong working knowledge of CRM platforms data integration and marketing automation tools
• Familiarity with LTV modeling attribution methodologies and performance analytics
• Effective communication and stakeholder management skills with the ability to collaborate cross-functionally
• Ability to leverage data/insights to continuously optimize strategy growth and business actions
• Curiosity and enthusiasm for the beauty industry a pulse on consumer trends product experience and brand culture

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location experience skills and in comparison to internal incumbents currently in similar rolespay Range:salary per year plus bonus. The range listed is just one component of Wella Companys total rewards package for employees. Other rewards may include annual bonus plan or variable pay depending on the addition Wella Company provides a rich variety of benefits to employees including health insurance life and disability insurance 401(k) retirement plan paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity religion national origin disability veteran status or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process please email. This email account will not respond to inquiries regarding the status of a candidates application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Information regarding your rights:Know Your RightsandPay Transparency Nondiscrimination Provision.