Manager, Ecommerce Merchandising & AI

The Manager Ecommerce Merchandising & AI is responsible for leading BICs digital content strategy and execution across North Americas ecommerce landscape supporting a diverse portfolio of retailers including Amazon partners wholesalers distributors and commercial ecommerce platforms. This role plays a critical part in driving online sales growth by optimizing digital shelf performance enhancing product discoverability improving conversion and delivering an exceptional shopper experience.

As the organizations subject matter expert in ecommerce content and digital merchandising this role partners cross-functionally with Sales Marketing Brand Customer Supply Chain agencies and retailer teams to execute best-in-class digital strategies. This role also identifies emerging technologies AI capabilities and digital innovations that strengthen BICs competitive position while developing scalable processes and tools that improve operational efficiency and performance measurement.

What Youll Do:

• Lead the execution of BICs digital content strategy across Amazon B2B and distributor ecommerce platforms to maximize sales conversion and digital shelf performance.
• Develop and execute seasonal content strategies and optimization plans that improve shopper engagement search visibility glance views and conversion.
• Manage digital product launches ensuring new innovations and core assortments achieve digital shelf excellence across all supported retailers.
• Drive continuous improvement of ecommerce workflows content syndication reporting capabilities and analytics through new tools technologies and automation.
• Monitor digital performance metrics to identify opportunities diagnose issues and implement data-driven recommendations that improve online business results.
• Serve as the organizations subject matter expert for ecommerce content digital merchandising SEO best practices and emerging digital trends including AI-enabled customer experiences.
• Partner closely with Sales Marketing Brand agencies and retailer teams to align priorities execute initiatives and resolve complex digital execution challenges.
• Lead strategic vendor relationships supporting content management analytics ratings and reviews and digital optimization programs.
• Influence cross-functional teams to improve digital capabilities streamline processes and elevate execution across the ecommerce organization.
• Stay ahead of evolving ecommerce trends retailer capabilities and competitive best practices to identify innovative growth opportunities.

What Youll Need:

• Bachelors degree in Business Marketing Information Systems Information Technology or a related field.
• 4-6 years of experience managing ecommerce digital content or digital merchandising within a consumer products retail or agency environment.
• Proven experience supporting Amazon and ecommerce businesses with responsibility for digital content conversion and online sales performance.
• Strong knowledge of ecommerce platforms and content management systems including Salsify Vendor Central digital shelf analytics and related tools.
• Experience utilizing SEO principles digital merchandising strategies and analytics to improve ecommerce performance.
• Demonstrated ability to lead cross-functional initiatives while influencing stakeholders across Sales Marketing Brand and retailer organizations.
• Excellent project management organizational and communication skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations.
• Passion for digital innovation continuous improvement and emerging technologies that enhance the online shopper experience.

What Success Looks Like

Success in this role is measured by the ability to deliver a best-in-class digital shopper experience that accelerates ecommerce growth and strengthens BICs online presence. A successful individual will:

• Increase ecommerce sales through improved digital shelf execution enhanced product discoverability and higher conversion rates.
• Deliver best-in-class digital content across supported retailers with high levels of accuracy consistency and speed to market.
• Successfully launch new products while maintaining digital excellence across the core portfolio.
• Improve operational efficiency by implementing scalable tools reporting capabilities and workflow enhancements.
• Serve as the trusted ecommerce expert who enables teams across the organization with knowledge guidance and best practices.
• Build strong partnerships with internal stakeholders retailers and agency partners to consistently deliver business results.
• Continuously identify innovative technologies AI capabilities and industry trends that position BIC as a leader in digital commerce.
• Drive measurable improvements in key ecommerce KPIs including digital shelf health search visibility content quality shopper engagement and conversion.

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BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products make better decisions and better serve our customers. We do not discriminate based upon race religion color national origin gender sexual orientation veteran status disability status or similar characteristics. All employment is decided based on qualifications merit and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice all resumes submitted by search firms to any team member at BIC via email or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.