Manager, E-Commerce, U.S. Star Brands Group

Job Title: Manager eCommerce U.S. Star Brands Group

Location: Vernon Hills IL

Department: eCommerce - Star Brands

Reports To: Director eCommerce - Star Brands

Star Brands Group (Pink Stuff Mean Green Moldex Krud Kutter Rust-Oleum Whink)

Role Overview

Star Brands Group is building a category-defining digital-first portfolio of home care brands led by The Pink Stuff one of the most recognized cleaning brands globally with a highly engaged and rapidly growing social audience. The group includes The Pink Stuff one of the worlds most recognizable cleaning brands celebrated for its standout identity strong social momentum and rapidly expanding global presence. With millions of organic social views and a highly engaged consumer following the brand is redefining how consumers discover experience and connect with cleaning products across retail and ecommerce channels.

The eCommerce Manager will play a critical role in accelerating digital growth for Star Brands Group in the U.S. This individual will own the strategy execution and performance across key eCommerce platforms with a strong focus on Amazon and digital retail. The role will ensure our brands are competitive visible and conversion-ready across online environments while building scalable capabilities to support long-term growth.

This position serves as the U.S. eCommerce subject matter expert working cross-functionally with Sales Brand Demand Generation and Operations to drive performance and elevate our digital presence and includes direct reports. The role reports to the Global Head of eCommerce Star Brands Group.

Key Responsibilities

eCommerce Strategy & Performance Ownership

• Own and evolve the U.S. eCommerce strategy across Amazon Walmart TikTok Shop and emerging digital commerce channels aligned to commercial growth market share and profitability objectives.
• Translate brand and commercial priorities into clear actionable eCommerce plans across the full funnel (media content assortment pricing and promotion)
• Define quarterly performance plans KPIs and investment priorities with a strong focus on measurable outcomes (e.g. conversion share ROAS traffic)
• Lead performance tracking and identify opportunities to improve efficiency effectiveness and scale across the eCommerce ecosystem
• Drive structured test-and-learn initiatives to continuously optimize performance
• Evaluate and recommend new marketplace opportunities platform capabilities and digital growth initiatives that support the expansion of the Star Brands portfolio.

Digital Commerce & Marketplace Leadership

• Lead strategic development and growth across Amazon TikTok Shop and future digital commerce channels.
• Develop and execute channel-specific growth plans that support overall business objectives
• Partner with Sales on assortment pricing and promotional strategy to maximize online performance
• Support innovation launches and new product introductions through channel-specific go-to-market plans.
• Manage strategic relationships with key retailer contacts marketplace partners agencies and platform representatives.
  

Digital Shelf & Content Excellence

• Own digital shelf strategy to ensure products are discoverable compelling and conversion-ready
• Establish and maintain best-in-class standards for content imagery video A Content brand stores and ratings and reviews.
• Partner with internal and external teams to deliver high-quality optimized content that drives engagement and conversion
• Conduct regular audits of product pages catalog health and digital shelf execution.
• Ensure platform compliance and content accuracy across all channels.

Cross-Functional Collaboration & Influence

• Serve as the primary day-to-day eCommerce lead for the Star Brands portfolio coordinating cross-functional initiatives and driving execution across digital commerce channels.
• Partner with Media to shape retail media strategies and ensure effective integration across the funnel
• Collaborate with Brand and Sales to connect eCommerce initiatives with broader omnichannel efforts
• Work closely with Finance and Operations to ensure investment discipline accurate forecasting and alignment with supply
• Develop executive-level presentations and participate in business reviews annual planning meetings and strategic planning sessions.

Agency & Partner Management

• Manage external agency and vendor relationships to ensure high-quality execution and continuous optimization
• Drive accountability through clear performance expectations reporting and ongoing performance reviews
• Ensure agency strategies align with business objectives and growth priorities.

Qualifications

• Bachelors degree required
• 5 years of experience in eCommerce digital marketing or shopper marketing preferably within CPG or retail
• Proven experience managing Amazon and major eRetail platforms including retail media digital shelf and performance analytics
• Demonstrated ability to translate strategy into execution and deliver measurable business results
• Ability to manage multiple priorities in a fast-paced evolving environment.

• Experience working with cross-functional teams and communicating effectively at all levels of an organization.

What You Bring

• A strategic mindset with strong commercial acumen and a deep understanding of how eCommerce drives business outcomes
• Ability to operate at both strategic and executional levels with high attention to detail
• Strong analytical skills with the ability to connect data to insights and actions
• Highly collaborative with the ability to influence cross-functional teams and senior stakeholders
• Passion for building best-in-class digital experiences and scaling eCommerce capabilities
• Experience managing partners and/or leading initiatives across multiple stakeholders

Salary Target Range: $95000 - $120000 bonus eligible

From big benefits to small we take care of our associates! After 30 days of employment you will be eligible for a benefits package that includes medical dental life disability and business travel insurance flexible spending accounts EAP stock purchases and vacation/sick days/parental also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum/Star Brands is an equal opportunity employer. Employment selection and related decisions are made without regard to sex race age disability religion national origin color or any other protected class.