Manager, DTC Bid Execution Specialist
Job Location:
Lexington, KY - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
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Position Summary
Provide enterprise DTC bidding and optimization guidance by setting execution standards advising teams on performance levers andscaling cross-brand learnings to improve efficiency measurement quality and compliant activation
Key Responsibilities
Maintain paid DTC execution standards:Maintainbest practices for paid DTC activation (including campaign structuring principles targeting approaches bid strategy guidance) that teams and agencies can apply consistently across brands
Translate strategy into executable guidance:Convert DTCstrategy intentinto recommended platform setup patterns and checklists and advise teams on design choices and tradeoffs rather than building campaigns directly
Provide consultative optimization support:Serve as the operational point of contact for bid strategy pacing and targeting questions; review performance signals and recommend optimization actions for brand teams agency partners and Media Architects
Set trafficking and measurement expectations:Define requirements for trafficking readiness and measurement integrity and guide teams in diagnosing common delivery and tracking issues
Enable test-and-learn execution:Standardize experiment designs (A/B structures bid strategy tests audience/creative rotationtests) and provide templates; document learnings for enterprise playbooks
Report performance and learnings:Provide standardized performance snapshots and post-sprint/post-campaign readouts; capturelearnings and feed them back to Agile pods to informfuture plansand the next sprint backlog
Support compliance and safety:Support compliant DTC activation aligned to internal review governance and FDA standards; flag risk areas and proactively escalate to Media Buy Lead for resolutions
Qualificationsand essential experience attributes skills and knowledge
Bachelors degree; MBA or advanced degree preferred.
57 years of experience in pharmaceutical/biopharma/healthcaremarketing communications advertising paid media
Prior experience working with Agency preferred especially related to knowledge of / experience with bid execution and measurement
Strong knowledge of bid strategy campaign optimization trafficking and measurement
At Takeda we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer Takeda offers stimulating careers encourages innovation and strives for excellence in everything we do. We foster an inclusive collaborative workplace in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as hybrid in accordance with Takedas Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees and we strive to be more transparent with our pay practices.
For Location:
Lexington MAU.S. Base Salary Range:
$116000.00 - $182270.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors including the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical dental vision insurance a 401(k) plan and company match short-term and long-term disability coverage basic life insurance a tuition reimbursement program paid volunteer time off company holidays and well-being benefits among others. U.S. based employees are also eligible to receive per calendar year up to 80 hours of sick time and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race color religion sex sexual orientation gender identity gender expression parental status national origin age disability citizenship status genetic information or characteristics marital status status as a Vietnam era veteran special disabled veteran or other protected veteran in accordance with applicable federal state and local laws and any other characteristic protected by law.
Job Exempt
YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Required Experience:
Manager
About Company
Takeda is a patient-focused, R&D-driven global biopharmaceutical company committed to bringing Better Health and a Brighter Future.
