Manager, Direct Mail Marketing

Why join us

At Design Within Reach home comes first. We believe in creating and sourcing pieces that move with you and are meant to be enjoyed over a lifetime from home to home generation to generation. For us that means exceptionally crafted built-to-last and beautifully designed furnishings.

Our purpose is design for the good of humankind. Its the ideal we strive toward each day in everything we do. Being a part of Design Within Reach means being a part of something larger than your work team or even your brand. We are redefining modern for the 21st century. And our success allows Design Within Reach to support causes that align with our values so we can build a more sustainable equitable and beautiful future for everyone.

About the opportunity:

The Marketing Manager Direct Mail is responsible for leading the strategy planning execution and optimization of MillerKnolls direct mail program across our portfolio of retail brands. This role will oversee the day-to-day management of all direct mail initiatives ensuring programs are delivered on time on budget and aligned to brand and commercial objectives.

This individual will partner closely with Brand Marketing Merchandising Analytics Creative CRM Retail and E-Commerce teams to develop highly targeted and effective campaigns that drive customer acquisition engagement store traffic and revenue growth. The ideal candidate combines strong project management capabilities with analytical rigor creative sensibility customer marketing and print production.

Responsibilities:

• Lead the end-to-end direct mail program across multiple retail brands including campaign planning calendar management creative coordination production audience targeting and deployment.

• Manage day-to-day execution of direct mail campaigns ensuring operational excellence across timelines approvals vendor management and budget tracking.

• Partner with Analytics and CRM teams to define segmentation strategies customer audiences testing frameworks and performance measurement approaches.

• Collaborate with Brand Marketing and Creative teams to ensure campaigns reflect each brands voice positioning and seasonal priorities.

• Work closely with Merchandising and E-Commerce teams to align direct mail programs with product launches promotional moments assortment priorities and customer journeys.

• Develop and optimize test-and-learn strategies across format cadence personalization offer structure and targeting to improve program effectiveness over time.

• Analyze campaign performance and customer behavior to identify trends insights and opportunities for continuous improvement.

• Manage relationships with external agencies printers mail houses and data partners to ensure quality efficiency and cost-effectiveness.

• Support the development of annual direct mail strategies forecasting and investment planning.

• Maintain strong cross-functional communication and operating rhythms across marketing retail analytics and creative stakeholders.

• Monitor industry trends emerging technologies and best practices in direct mail CRM and omnichannel customer engagement.

Qualifications:

• Bachelors degree in Marketing Business Communications or a related field.

• 5 years of experience in direct mail CRM lifecycle marketing or integrated retail marketing.

• Experience managing complex multi-campaign marketing programs with multiple stakeholders and timelines.

• Strong understanding of direct mail production print processes audience segmentation and campaign operations.

• Experience working within retail consumer luxury or design-led brands preferred.

• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

• Highly organized with strong attention to detail and the ability to manage multiple priorities simultaneously.

• Proven ability to collaborate cross-functionally in a matrixed organization.

• Strong communication and project management skills.

• Experience with CRM marketing automation customer analytics or audience management platforms preferred.

• Operates with a high degree of ownership accountability and attention to detail.

• Balances strategic thinking with strong executional rigor and follow-through.

• Builds strong partnerships across functions and brands to drive alignment and results.

• Uses data and customer insights to inform decisions and improve performance.

• Contributes to a collaborative inclusive and high-performing team culture.

Who We Hire

Simply put we hire qualified applicants representing a wide range of backgrounds and abilities. Design Within Reach is comprised of people of all abilities gender identities and expressions ages ethnicities sexual orientations veterans from every branch of military service and more. Here you can bring your whole self to work. Were committed to equal opportunity employment including veterans and people with disabilities.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact MillerKnoll Talent Acquisition at .