Manager, Digital DTC Product

• New York
• On-site
• Hourly salary: $39.42

Key Responsibilities:

1. Platform Management & Technical Roadmap

• Brand Layer Ownership: Manage the brands global website platform (NextGen Lora Brand Layer). Partner with the LOreal global product team and external Merchandising/Development agencies to ensure the brand layer is maintained and accessible.
• Feature Integration: Keep the global brand layer current by implementing the latest features and technical best practices.
• Cross-Functional Partnership: Act as the bridge between direct-to-consumer counterparts in various markets and technical teams to ensure the brands vision is embodied within the site.

2. UX/UI Excellence & Site Optimization

• Frictionless Journey: Oversee the DTC customer journey proactively identifying and removing blockers or friction points to increase conversion.
• Conversion Rate Optimization (CRO): Partner with market teams to implement User and A/B testing. Propose hypotheses build tests and analyze results to constantly evolve experience.
• DMI Collaboration: Work closely with the Digital Content Lead to develop high-performing landing pages and Product Detail Pages (PDPs) for the business.

3. Analytics & Data-Driven Strategy

• Actionable Insights: Leverage Google Analytics and consumer behavior data to drive site enhancements and inform the broader eCommerce strategy.
• KPI Benchmarking: Serve as the subject matter expert on all website KPIs synthesizing learnings into a feedback loop for the global product owner team and market counterparts.
• Competitive Analysis: Recommend best-in-class site functionality based on ongoing competitive analysis and digital industry trends.

4. Market Auditing & Communication

• Guideline Enforcement: Own the local DTC auditing process to ensure all global markets are following mandated DMI guidelines.
• Relationship Management: Manage ongoing relationships with market and zone digital technical counterparts to facilitate the sharing of learnings and best practices.
• Implementation Tracking: Conduct regular audits and provide structured feedback to markets to ensure global consistency in the DTC experience.