Manager, Digital Activation (Programmatic)
Job Location:
New York City, NY - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Agency:
Omnicom MediaJob Function:
MediaJob Subfunction:
Media Planning and BuyingJob Description:
Beauty Co-Lab - Manager Programmatic
Overview
As a leading global media network Omnicom Media Group (OMG) sets itself apart with an agile client-first approach that helps businesses thrive today and into the future. With more than 21000 employees globally OMG has the talent expertise and clout to deliver unprecedented levels of innovation for our clients.
The group is comprised of some of the worlds most awarded agencies. From leadership to entry-level talent we are a diverse mix of ages genders ethnicities skill sets and backgrounds. This role will be on a highly visible team fully dedicated to the success of this important partnership with our client LOréal.
For more than a century LOréal has devoted its energy innovation and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beautyin terms of quality efficacy safety sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
Responsibilities
The Manager Programmatic will help to deliver our clients business objectives through bespoke and insight rooted digital programs.
This individual is the day-to-day liaison between the client account team and the digital media community.
They will build and maintain strong relationships with the media vendor community to ensure that our clients get premium access to opportunities and that our plans are the most innovative in the industry.
They will steward media plan development and implementation including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment.
They will be tasked to manage up to director level and supervise the analysts day-to-day activities making sure that their growth as digital media professionals is of utmost importance
- Challenges the norm and seeks out innovative approaches to execution media across digital partners/platforms
- Takes nothing at face value and pushes partners to elevate and innovate programs creating first-to-market experiences
- Analyze historical and current campaign results to optimize learning and ensure continuous improvement
- Process and analyze competitive media activity in the marketplace
- Oversee the buying & implementation of Digital campaigns coordinating internal resource setting best practice and working on planning frameworks
- Ensures strategic consistency across all elements of plan development and implementation
- Establishes timetables for development of digital plans and manages expectations on deliverables
- Develop relationships with other Digital Media Buying professionals to share best practices and lessons learned
- Effectively manage and develop junior team members (mentoring training etc.)
- Ability to problem solve such as finding solutions for issues not yet attempted
- Ability to present recommendations/ideas to client and internal team
- Ability to effectively merchandise successes to the client
- Help educate client team on latest trends best practices technologies etc.
Qualifications
- 3 years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising such as search and/or social is a plus
- Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives
- Experience in nuanced products and processes such as SPO and Programmatic OTT
- Successful client-facing experience as well as experience with managing external partner relationships
- Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific but experience with other ad servers is a plus)
- Experience optimizing programmatic campaigns across DSP SSP DMP and Ad Serving platforms
- Strong Inventory Curation POVs and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG
- Negotiation skills for planning efficient data and inventory deals with publisher partners
- Confident in analyzing and acting on marketing data
- Experience in development and training of junior team members
- In depth knowledge of the online advertising industry including ad technology solutions; RTB DSPs SSPs advertising/publisher ecosystems data privacy
#LI-CP1
$80000-$90000
Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.
Required Experience:
Manager
About Company
We are MRM. We connect tech, data, creative, and strategy to build enduring relationships that foster long-term growth. And we can help you do it too.
