Manager, Digital Activation

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Overview
We are seeking a strategic and detail-oriented Manager Video Investment to lead the planning buying and optimization of video media campaigns across linear TV streaming and digital video platforms. This role is responsible for delivering effective data-driven investment strategies that align with client objectives while maximizing reach efficiency and ROI. Key
Responsibilities
Lead the development and execution of video investment strategies across linear TV CTV/OTT and online video platforms (e.g. YouTube programmatic video). Manage end-to-end media buying process including planning negotiation placement and performance tracking. Collaborate with strategy planning analytics and client service teams to ensure campaigns meet business goals. Analyze campaign performance and provide actionable insights optimization recommendations and post- campaign reporting. Maintain strong relationships with media vendors publishers and technology partners to secure value and innovation opportunities. Monitor marketplace trends emerging platforms and audience behaviors to inform investment strategies. Oversee budget allocation and ensure campaigns are delivered within financial parameters. Mentor and manage junior team members providing guidance on best practices and career development.

Qualifications
Bachelors degree in Marketing Advertising Communications or related field. 47 years of experience in media planning/buying with a focus on video investment. Strong understanding of the video landscape including linear TV streaming (CTV/OTT) and digital video ecosystems. Experience with media tools and platforms (e.g. Nielsen Comscore DV360 The Trade Desk). Proven ability to negotiate and manage vendor relationships. Strong analytical skills with proficiency in Excel and data interpretation. Excellent communication presentation and organizational skills.

Preferred Skills
Experience working within an advertising agency environment. Familiarity with audience targeting programmatic buying and attribution models. Ability to manage multiple clients and deadlines in a fast-paced environment. New York: $50000.00-$95000.00

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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