Manager, Customer CRM Allergan Aesthetics Irvine, CA

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Job Description

Were seeking a Manager Customer CRM to drive the execution and optimization of strategic data-driven email campaigns and lifecycle marketing programs for our healthcare providers (HCPs). Reporting directly to the Senior Manager Customer CRM youll play a critical role at the intersection of brand marketing data insights and customer experiencedriving meaningful engagement and measurable business impact such as improved email engagement rates campaign conversion and HCP adoption of key programs and products.

The ideal candidate brings strong email marketing expertise proven ability to manage complex projects and agency relationships and the ability to influence and collaborate across brand teams and internal stakeholders. You will oversee the marketing strategy and tactics of HCP email campaigns supporting field initiatives promotions program and product updates as well as brand product launches.

IN THIS ROLE YOU WILL

Own the planning strategy and execution of HCP email campaigns aligned with brand and lifecycle marketing objectives translating senior leadership direction into actionable campaign strategies
Manage agency and vendor relationships end-to-end: establish performance expectations oversee creative asset quality and project timelines track budget spend and conduct regular performance reviews to ensure ROI and alignment with brand standards
Develop and manage audience segmentation and targeting strategies in collaboration with the Senior Manager
Analyze campaign performance data and develop insights-driven optimization recommendations; identify and implement performance improvements to drive measurable results
Serve as the subject matter expert on email marketing strategy championing best practices across segmentation personalization A/B testing deliverability and compliancewhile mentoring brand teams on implementation
Establish and maintain comprehensive campaign documentation performance tracking systems and reporting cadences to ensure transparency and accountability
Develop and execute testing frameworks that drive continuous improvement initiatives across the HCP email channel
Oversee complex project workflows timelines resource allocation and cross-functional coordination to ensure on-time on-brand execution
Collaborate with cross-functional stakeholders to ensure email strategies align with broader omnichannel initiatives and organizational priorities
Ensure all HCP email campaigns comply with regulatory requirements (HIPAA CAN-SPAM industry guidelines) and internal compliance standards
Drive refinement of processes tools and workflows to improve efficiency execution quality and team productivity