Manager, Customer CRM- Allergan Aesthetics- Irvine, CA

Were seeking a Manager Customer CRM to drive the execution and optimization of strategic data-driven email campaigns and lifecycle marketing programs for our HCPs. Reporting directly to the Senior Manager Customer CRM youll play a critical role at the intersection of brand marketing data insights and customer experiencedriving meaningful engagement and measurable business impact for healthcare provider audiences.

The ideal candidate brings strong email marketing expertise proven ability to manage complex projects and agency relationships and the ability to influence and collaborate across brand teams and internal stakeholders. You will oversee the development and delivery of best-in-class email campaigns while advancing audience strategy lifecycle marketing optimization and channel excellence.

IN THIS ROLE YOU WILL:

• Own the planning strategy and execution of HCP email campaigns aligned with brand and lifecycle marketing objectives translating senior leadership direction into actionable campaign strategies
• Manage agency relationships and creative partners overseeing asset development quality standards timelines and budget accountability
• Develop and manage audience segmentation and targeting strategies in collaboration with the Senior Manager
• Analyze campaign performance data and develop insights-driven optimization recommendations; identify and implement performance improvements
• Establish and champion email marketing best practices across campaigns including segmentation personalization A/B testing deliverability standards and channel optimization
• Oversee complex project workflows timelines resource allocation and cross-functional coordination to ensure on-time on-brand execution
• Establish and maintain campaign documentation performance tracking systems and reporting cadences
• Develop testing frameworks and drive continuous improvement initiatives across the HCP email channel
• Serve as a subject matter expert on email marketing strategy providing guidance to brand marketing teams
• Collaborate with cross-functional stakeholders to ensure email strategies align with broader omnichannel initiatives
• Drive refinement of processes tools and workflows to improve efficiency and execution quality

Qualifications :

YOU BRING:

• 3-7 years of experience in email marketing CRM marketing or related digital marketing discipline
• Experience managing external agency partners and overseeing project delivery
• Experience in pharmaceutical healthcare or other highly regulated industries preferred
• Demonstrated expertise with marketing automation platforms (SalesForce Marketing Cloud HubSpot or similar tools)
• Strong analytical skills with proven ability to use data for decision-making and strategy development
• Proven track record of optimizing campaigns and improving performance metrics
• Deep knowledge of email marketing best practices: segmentation personalization A/B testing deliverability and compliance
• Excellent project management communication and stakeholder management skills
• Strong ability to manage competing priorities and multiple simultaneous campaigns
• Ability to influence cross-functional partners and drive alignment on strategy
• Bachelors degree in Marketing Communications Business or related field required
• Salesforce Marketing Cloud (SFMC) experience a plus

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic locationand we may ultimately pay more or less than the posted range. This range may be modified in the future. 

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commissionincentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless anduntil paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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Work :

No

Employment Type :

Full-time