Manager, Creator Strategy & Partnerships

Recognized as Social Media/Influencer Agency of the Year and as the annual partner for Forbes Top Creators List Influential sits at the center of culture and the creator economy.

Through our platform Captiv8 the industrys #1 ranked influencer marketing platform we combine deep API integrations advanced AI and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta Snap TikTok YouTube and more partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic in-store sales online conversions and TV tune-in.

At Influential youll work with a fast-moving high-performance team solving complex problems and shaping the future of marketing. Youll build grow and make an impact alongside top talent leading brands and the worlds most influential creators.

Ready to join us

The Senior Lead Creator Strategy & Partnerships is a senior leadership role responsible for owning creator strategy quality and thought leadership across a dedicated creator pod. This individual acts as the strategic and operational backbone of creator identificationensuring that every talent recommendation is insight and data driven culturally relevant and aligned to client objectives.

This role elevates creator strategy from a sourcing function to a high-impact consultative disciplinebringing rigor storytelling and market intelligence into the campaign lifecycle. Senior Leads are accountable for the quality of all creator outputs within their pod while also serving as a key partner to Sales Client Management Creative Strategy Creator Management and Campaign teams.

Pod Leadership & Quality Control

• Own the vision standards and quality control for all creator strategy outputs within assigned pod

• Oversee and QA all creator lists ensuring strategic alignment cultural relevance and executional excellence

• Lead workload distribution and prioritization across pod to maximize efficiency and output quality

• Maintain a high bar for precision and service excellence ensuring all deliverables are client-ready

• Serve as the primary point of contact (POC) for assigned talent agencies and key external partners

Strategic Talent Development

• Translate client briefs into clear insight-driven creator strategies

• Guide talent selection through a full-funnel lens (awareness conversion) incorporating platform data agency input and cultural trends

• Provide strong rationale and storytelling behind every talent recommendationnot just lists of names

• Lead sourcing for celebrity VIP and high-profile talent within the pod

• Ensure all creator recommendations reflect current cultural moments emerging talent and platform-native behavior

Pre-Sale Strategy & Pitch Leadership

• Elevate pre-sale creator strategy across RFPs and proactive pitches

• Contribute to high-quality proxy lists and narrative development during pre-sale

• Shape the why this creator story to improve client confidence and approval rates

• Identify and package exclusive or differentiated talent opportunities to support new business efforts

Post-Sale Execution & Optimization

• Ensure all campaign talent strategies are executed with consistency quality and speed

• Oversee that creator lists leverage platform insights historical performance and agency relationships

• Track and analyze talent approvals (R1) feedback and performance signals across the pod

• Drive continuous improvement by applying learnings from past talent selects and client feedback into future strategy

Proactive Opportunities & Thought Leadership

• Own and develop proactive creator opportunities within assigned agencies and brands

• Surface emerging talent cultural trends and whitespace opportunities to Sales and clients

• Position the team as a trusted authority on the creator economy both internally and externally

• Continuously bring forward-thinking ideas that push beyond reactive campaign work

Team Leadership & Pod Operations

• Lead weekly pod meetings focused on:

  • Strategy alignment

  • Workflow and bandwidth

  • Talent ideation and emerging creators

  • Problem-solving and execution planning

• Ensure pod adoption of tools and platforms to drive scale insights and efficiency

• Maintain accountability across the pod including:

  • Campaign casting updates (weekly deadlines)

  • Talent tracking and reporting

• Collaborate cross-functionally to optimize workflows and improve team performance

• 5 years of relevant experience
• Prior experience in a talent agency or influencer marketing agency environment

• Deep Creator Economy Expertise: Strong understanding of platforms trends talent landscape and cultural signals

• Strategic Leadership: Ability to translate briefs into clear differentiated creator strategies

• Exceptional Judgment: High standard for talent quality brand alignment and cultural relevance

• Storytelling & Communication: Skilled at articulating the why behind talent decisions in a compelling way

• Operational Excellence: Proven ability to manage multiple workstreams while maintaining quality and speed

• Relationship Management: Strong experience working with talent agencies creators and internal stakeholders

• Data & Insight Fluency: Ability to leverage platform data historical performance and market insights to inform decisions

• Proactive Mindset: Identifies opportunities ahead of demand and drives innovation within the team

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.