Manager, Creative Content Kids & Preschool (Fashion Doll Brands)

The Opportunity: 
Overview Mattel Studios is seeking a Manager Creative Content to help lead the development and execution of a dynamic slate of kids and preschool animated programming based on Mattels fashion doll brands. This role will serve as a key creative lead across multiple projects and platforms partnering closely with internal stakeholders and external creative partners to deliver premium brand-defining storytelling for television streaming YouTube and emerging digital platforms.

Reporting to a Sr. Manager Creative Content this position requires a strong creative executive with demonstrated experience managing projects across development and production shaping franchise strategy through content and driving cross-functional collaboration. The ideal candidate is a proactive leader with strong creative instincts excellent communication skills and deep knowledge of the evolving kids and family entertainment landscape.

What Your Impact Will Be: 

Responsibilities

• Lead on the creative development and execution of a slate of animated long-form and short-form projects across TV streaming YouTube and digital platforms
• Serve as the primary creative executive on select projects while partnering with senior creative leadership on high-priority franchise initiatives
• Drive story and franchise development in collaboration with writers producers studios showrunners and creative talent to ensure compelling brand-aligned storytelling
• Provide strategic creative leadership and actionable feedback across all stages of development and production including pitches outlines scripts visual development casting animatics edits and final delivery
• Partner cross-functionally with Franchise Consumer Products Marketing Digital Publishing and other internal teams to support cohesive franchise-building strategies through content
• Manage and strengthen relationships with external production studios creators agents writers and industry partners
• Identify and cultivate emerging creative talent new storytelling opportunities and innovative content formats that support Mattels long-term franchise goals
• Oversee multiple concurrent productions and development pipelines ensuring creative quality brand consistency and alignment with business priorities
• Guide the development of digital-first and platform-native storytelling strategies with an understanding of audience engagement across YouTube streaming and broadcast ecosystems
• Collaborate with production and studio teams to proactively solve creative and production challenges while maintaining timelines and quality expectations
• Contribute meaningfully to internal greenlight discussions franchise strategy conversations and content planning initiatives
• Stay current on trends in animation kids and family entertainment digital media and audience behavior to inform creative direction and competitive positioning
• Support presentation development pitch materials and executive-facing creative documents for internal and external stakeholders
• Serve as a key liaison for asset requests cross-functional creative needs and communication between departments

Qualifications :

What Were Looking For:

• 58 years of experience in animation television streaming or digital content development and production
• Proven experience managing creative projects and collaborating with internal and external stakeholders across multiple stages of production
• Strong understanding of storytelling fundamentals including character development structure pacing comedy and emotional resonance for kids and preschool audiences
• Demonstrated ability to lead creative discussions provide thoughtful and constructive notes and influence decision-making
• Experience working with franchise-driven or brand-based entertainment content
• Strong visual storytelling sensibility and understanding of animation production pipelines from development through delivery
• Experience developing content across multiple audience demographics including preschool and kids/family programming
• Familiarity with digital-first storytelling and audience engagement strategies particularly on YouTube and emerging platforms
• Highly organized with strong project management skills and the ability to balance multiple priorities in a fast-paced environment
• Excellent communication presentation and relationship-management skills
• Passion for animation kids media and the evolving entertainment landscape

Preferred Skills

• Experience overseeing both long-form and short-form animated content
• Understanding of platform-specific content strategies across broadcast streaming and digital ecosystems
• Existing relationships within the animation and kids entertainment creative community
• Experience collaborating on global franchise and brand initiatives
• Strong PowerPoint and presentation storytelling skills

What Success Looks Like

• Delivery of high-quality audience-driven content that strengthens Mattels franchises and expands brand relevance across platforms
• Strong creative leadership and ownership across key projects and strategic initiatives
• Effective collaboration across creative production franchise and business teams
• Successful management of multiple productions while maintaining creative excellence and operational efficiency
• Innovative storytelling approaches that elevate Mattel Studios reputation in kids and preschool entertainment
• Development of strong relationships with creators studios and partners that contribute to long-term content growth

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time