Manager, Conversion Rate Optimization

WHAT YOULL DO:

• Lead the day-to-day execution of the CRO program including test ideation prioritization execution analysis and optimization.

• Analyze site performance customer behavior and digital journeys to identify friction points and high-impact opportunities to improve conversion engagement and revenue.

• Build and manage the CRO testing roadmap facilitating internal planning and prioritization sessions with key stakeholders.

• Manage the CRO agency relationship overseeing test development execution timelines quality and performance.

• Partner closely with Product UX/UI Content teams to develop and implement A/B tests and customer experience enhancements.

• Combine quantitative and qualitative insights to develop clear hypotheses identify opportunities and translate findings into actionable recommendations.

• Own test measurement and analysis clearly communicating results learnings business impact and recommended next steps to stakeholders and leadership.

• Translate successful test learnings into scalable experience improvements that elevate the customer journey and overall digital brand experience.

• Serve as a subject-matter expert across CRO and experimentation tools including Monetate Google Analytics and Quantum Metric helping Product teams make data-informed customer experience decisions.

• Oversee the technical quality of experimentation including test configuration tagging QA targeting rules and platform integrations ensuring accurate and reliable results.

• Maintain CRO reporting and performance cadences that provide visibility into the testing pipeline results key learnings and program impact.

WHAT YOULL BRING:

• 3-5 years in managing Conversion Rate Optimization and behavioral analytics

• Strong command of A/B testing multivariate testing and structured experimentation frameworks

• Experience with and strong understanding of with eCommerce or retail industry benchmarks and consumers

• Ability to understand detailed information and effectively summarize the business impact for various stakeholders

• Previous experience working with CRO Platforms (Monetate Dynamic Yield Optimizely etc.)

• Strong Experience with on-site behavioral analytics tools (Quantum Metrics LogRocket Fullstory etc.)

• Ability to create polished PowerPoint or Keynote presentations and artifacts for leadership audiences

• Proven ability to identify analyze and Synthesize feedback into actionable insights and present findings to product CX marketing and executive teams to influence roadmap and business strategyOther duties as assigned.

SKILLS & REQUIREMENTS:

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required.

• BA or BS.

• 3 years of CRO experience managing A/B testing programs

• Knowledge of Monetate (preferred) or other tools (Google Optimize Monetate Optimizely Dynamic Yield etc.)

• Deep analytical mindset that is obsessed with tracking and improving E-Commerce

• 5 years of working experience managing web analytics and delivering dashboards

• Experience with GTM Data Layers and basic HTML/CSS/Javascript knowledge

• Excellent communication and presentation skills with the ability to communicate and drive meaningful business outcomes

• Self-starter ability to meet deadlines in a fast-paced environment with minimal direction

• Experience in UX research is a plus

The pay range for this role is $90000 - $115000/yr USD.

About Skechers

Skechers a global Fortune 500 company developsand markets a diverse range of lifestyle and performance footwear apparel and accessories. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5300 Skechers retail locations.

Equal Employment Opportunity
Skechers is committed to providing a safe inclusive and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race color religion gender gender identification and expression national origin marital status age disability genetic information military status sexual orientation or any other protected characteristic established by local state or federal law.

Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing
To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The skills abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions.