Manager, Consumer Insights

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

The Consumer Insights Manager will be an embedded partner to Hasbros business portfolios within the Toys & Games organization. You will be responsible for completing global quantitative and qualitative research projects and analyzing data. You will translate your findings into actionable insights and recommendations that help build world-class brands products and marketing programs.

The person in this position is driven by a deep passion for Hasbros brands and curiosity about consumer needs and motivations. They fearlessly share consumer truths trends and insights with partner teams.

Effective from the date that Hasbro opens its new Boston location this position will be onsite Tuesday-Thursday at Hasbros new HQ location in Boston the interim this position will be onsite Tuesday-Thursday at Hasbros HQ in Pawtucket RI or at Hasbros temporary location in Boston MA

A Day in the Life as a Consumer Insights Manager:

• Develop a strong understanding of your portfolios consumer category brands and play patterns to support your growth as a voice of the consumer.
• Contribute to the teams ongoing monitoring of cultural and category trends competitive landscape shifts and emerging consumer behaviors synthesizing and sharing relevant findings with cross-functional partners to inform innovation and go-to-market decisions.
• Manage multiple projects simultaneously across all phases of execution briefing project design quantitative and qualitative input development data collection analysis and reporting with a focus on concept testing pack testing and brand tracking studies.
• Access and synthesize data from multiple sources primary research secondary/syndicated data and analytic outputs to inform business decisions.
• Actively use AI tools and platforms to improve day-to-day research work including synthesis analysis and storytelling and bring a curiosity and openness to experimenting with new AI-enabled ways of working.

What Youll Bring:

• 6 years in Consumer Insights or Market Research
• BA/BS or equivalent experience required preferably in social sciences marketing/market research or a related discipline
• MBA other advanced degree or additional education in consumer insights/analytics a plus
• Solid understanding of fundamental Qualitative and Quantitative research techniques and basic statistics
• To be successful in this role you must be passionate and have practical experience with toys games collectibles or entertainment categories
• Best-in-class ability to tell compelling stories with data and insights
• Strong interpersonal written and verbal communication skills and the ability to effectively collaborate with all professional levels
• Ability to thrive in a fast-paced environment balancing competing priorities among multiple teams
• Proficiency with Microsoft Office 365 tools navigating Power BI dashboards and survey programming tools
• Proficiency in employing AI tools and platforms to enhance research analysis insight generation and communication.
• A consistent track record of innovation flexibility and critical thinking

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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