Manager, Brand Marketing, OTC

Manager Brand Marketing OTC

At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly champion progress and act with speed as the global leader in eye care. Here youll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse talented people to join Alcon. As a Manager Brand Marketing OTC supporting Alcons Vision Care function you will be trusted to work on developing and executing strategic marketing plans for Dry Eye & Ocular Health products conducting market research and analyzing competitive products to achieve company objectives at Alcons Fort Worth TX location.

In this role a typical day will include:

• Develop and execute short and long-range portfolio strategies goals and objectives for assigned brands and product lines

• Lead development and execution of annual brand plans to achieve sales market share and profitability objectives
• Manage Alcons Contact Lens Care branded portfolios and corporate brand portfolios driving portfolio strategy growth initiatives commercialization and business performance
• Conduct competitive analysis consumer research and market assessments to identify growth opportunities and inform business decisions
• Develop and execute strategic marketing initiatives and collaborate with cross-functional partners throughout the product lifecycle
• Drive integrated consumer marketing campaigns across digital retail shopper and e-commerce channels where applicable
• Maintain and strengthen brand positioning and equity across product packaging and marketing initiatives
• Analyze business performance market trends and consumer insights to develop actionable recommendations and growth strategies
• Manage external agencies and lead planning and execution of product launches and key marketing initiatives
• Manage marketing budgets and evaluate investment effectiveness to optimize business performance and return on investment
• Partner with Sales Finance Supply Chain Regulatory Medical Affairs Customer Marketing and Global Marketing teams to achieve business objectives
• Ensure efficient timely and accurate reporting of sales marketing and business performance metrics
• Comply with all legal regulatory and company requirements

WHAT YOULL BRING TO ALCON:

Bachelors Degree or Equivalent years of directly related experience (or high school 13 yrs; Assoc.9 yrs; M.S.2 yrs; PhD0 yrs)

The ability to fluently read write understand and communicate in English

5 Years of Relevant Experience

HOW YOU CAN THRIVE AT ALCON:

• Join Alcons mission to provide top-tier innovative products to enhance sight enhance lives and grow your career.
• Alcon provides robust benefits package including health life retirement PTO and much more!
• Build positive working relationships to achieve positive goals and business objectives

Alcon Careers

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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.