Manager, Brand Marketing

The Manager Brand Marketing Strategy is responsible for supporting the development and execution of integrated marketing strategies that strengthen the JD brand increase consumer consideration and drive sustainable business growth across North America.

This role serves as a key partner across Buying Brand Strategy & Creative Merchandising Retail Marketing Digital Marketing Loyalty and Brand Partners to bring the JD brand to life through compelling consumer experiences storytelling and seasonal marketing programs. The ideal candidate is passionate about brand building highly collaborative and skilled at translating business priorities into impactful consumer-facing initiatives.

This individual should consistently demonstrate JDs core values of Customer People Winning Community and Financial Responsibility in everything they do.

Brand Strategy & Growth

Support the development and execution of marketing strategies that strengthen JDs brand positioning increase consumer relevance and drive long-term brand equity.

Partner with cross-functional teams to identify growth opportunities consumer trends and cultural moments that enhance JDs position as the leading destination for sport-inspired fashion and youth culture.

Integrated Campaign Development

Lead the planning and execution of seasonal and year-round brand marketing programs that connect with consumers across digital social retail media and experiential channels.

Ensure campaigns are aligned to brand objectives deliver a consistent consumer experience and support both brand and commercial goals.

Go-To-Market Leadership

Coordinate cross-functional go-to-market plans that bring key brand category and partner initiatives to market effectively.

Drive alignment across Buying Creative Digital Retail and Merchandising teams to ensure marketing programs support strategic business priorities while reinforcing the JD brand.

Brand Partner Marketing

Support the development and execution of strategic marketing programs with key brand partners that elevate JDs market position and create differentiated consumer experiences.

Manage co-op marketing initiatives campaign execution and partner relationships to maximize brand impact and mutual growth opportunities.

Consumer & Loyalty Engagement

Partner with the Loyalty team to develop marketing initiatives that deepen consumer engagement strengthen brand affinity and create meaningful member experiences.

Utilize consumer insights and performance data to identify opportunities that increase customer retention acquisition and lifetime value.

Brand Performance & Insights

Monitor brand health consumer behavior market trends and competitive activity to identify opportunities for growth and optimization.

Develop campaign recaps and performance analyses that evaluate impact against key brand metrics including awareness consideration acquisition engagement and market share.

Cross-Functional Leadership

Act as a key connector across the organization ensuring alignment and collaboration throughout the planning and execution process.

Influence stakeholders drive accountability and foster strong working relationships that enable successful delivery of JDs brand and business objectives.

Required Education and/or Experience

Bachelors degree (B.A) from a four-year college or university or equivalent experience required with Business Marketing Communication. Minimum of 8 years relevant work experience required in Marketing. A solid understanding of retail media and digital trends (cross-platform narratives social media experiential marketing and mobile application) preferred. Experience in multi-vendor retailing is a plus.

Required Computer and/or Technical Skills

Excellent computer skills including basic to intermediate knowledge and abilities with Microsoft Word Excel and PowerPoint and Google G Suite. High degree of internet savvy with a curiosity and enthusiasm for digital and media trends.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift

• Use hands to finger handle and feel

• Reach with hands and arms

• Talk and/or hear

• Stand for up to 2 hours at a time regularly

• Walk or move from one location to another regularly

• Periodically may need to climb balance stoop kneel or crouch

• Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally

• Punctuality and regular attendance consistent with the companys policies are required for the position.

• Average work week is (40-50) hours which can vary depending on business need.

• The work environment for this position is a moderately noisy office setting.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $90000 - $110000 (Depending on Experience); 15% bonus target. This role will be eligible for medical dental vision 401k sick leave parental leave and company paid time off plan.

#LI-DNI

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $90000 - $110000 (Depending on Experience); 15% bonus target. This role will be eligible for medical dental vision 401k sick leave parental leave and company paid time off plan.

This job description is not intended to cover all aspects duties and/or responsibilities required of employees. Employees may be asked to perform additional duties outside of normal job scope on a temporary or permanent basis per company policy. The company reserves the right to modify this job description with or without notice.

EEO Statement:

The Finish Line Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal state and local EEO laws. The Finish Line Inc. prohibits discrimination against employees and applicants for employment based on race or color religion or creed national origin alienage or citizenship status marital status sex pregnancy status age military status disability or any other characteristic or class protected by law. The Finish Line Inc. provides reasonable accommodations in accordance with applicable laws including for disabilities pregnancy and religious practices.

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