Manager, B2B Marketing

Betterment is a leading technology-driven financial services company that offers investing savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission to empower people to build wealth with confidence and ease. Were headquartered in NYC and offer hybrid NY-based positions (four days / week in-office with no required office days during the summer and winter holidays).

Betterment is seeking an experienced B2B Marketing Manager to support the demand generation efforts for our 401(k) sales organization. This individual contributor will help plan execute and optimize lead generation programs to drive qualified pipeline for Betterments 401(k) line of business with a particular focus on paid media campaign execution audience targeting ABM and performance optimization.

This role is ideal for a hands-on B2B demand generation marketer with a strong paid media background and communication skills who is excited to work across channels partner closely with cross-functional teams and drive measurable business impact.

This role is based out of our NYC office. Below weve reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location experience and performance. The range listed is just one component of Betterments total compensation package for employees.

• New York City: $120000-$150000

This job may also be eligible for variable compensation in the form of a company incentive bonus.

You will help run the day-to-day performance marketing engine for Betterment at Work with a strong emphasis on paid media email nurture and campaign execution.

• Plan launch and optimize demand generation campaigns across paid media email nurture digital channels and event sponsorships to build pipeline for Betterments 401(k) sales organization
• Manage agency relationships media performance and budget pacing across SEM programmatic display and paid social
• Own audience targeting segmentation and nurture strategy across target-account and lifecycle motions
• Partner with RevOps on lead routing scoring workflows and marketing automation
• Drive optimizations across lead MQL and pipeline metrics
• Collaborate with business development sales creative product PR compliance etc.
• Maintain social proof program creating case studies and ensuring growth of our reviews and awards strategies

• 4 years of B2B marketing experience with a strong focus on demand generation and pipeline building
• 4 years planning executing and optimizing campaigns across paid media digital advertising and email nurture; ABM experience is preferred including target account strategy and account-level reporting
• Strong experience with marketing automation and CRM tools for lead generation and nurture (HubSpot and Salesforce experience is a huge plus)
• Experience managing campaigns across multiple channels and stakeholders simultaneously with strong project management and prioritization skills
• 2 years working with agencies and vendors (SEM programmatic display paid social etc.)
• Strong written and verbal communication skills; ability to collaborate effectively across marketing sales revenue operations and shared services
• Experience with budget planning and performance reporting including MQL tracking and pipeline contribution; comfortable translating data insights into actionable marketing programs
• Background in 401(k) fintech or other regulated industries is a plus

We change lives

Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact always laddering up to our mission; to empower people to build wealth with confidence and ease.

We set audacious goals

We set them for the company our customers and ourselves and we wont stop until we reach them. We dont just show up; we give our all then celebrate our wins.

We value all perspectives

When we collaborate were at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We simplify financial services

Were financial services pioneers always finding new ways to improve optimize and enhance. Constant improvement is in our DNA.

Our Commitment to Your Total Well-being:

• We offer a competitive suite of benefits including medical dental and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
• Ownership: Equity for all employees including new hire and refresher grants.
• Time: Flexible paid time off paid parental leave and a fully paid four-week sabbatical in your sixth year.
• Growth: Company-paid professional coaching for all employees.
• Wealth: Day-one 401(k) match plus matching on qualified student loan payments.

Well take a few weeks to review all applications. If wed like to spend more time with you well reach out to arrange next steps which will include 3-4 sets of meetings with your future colleagues.

In the interview process well look to learn more about your skills experiences capabilities and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role we may ask you to complete a case study exercise or technical assessments as we want to collect a robust set of data points to better inform our decisions.

On average it takes us around 3-5 weeks to make a hiring decision depending on your availability and sense of urgency. As a best practice we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that as we usually receive an overwhelming number of applications for open positions were unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process please reach out to your recruiter.

Please note that in any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us!

Were an equal opportunity employer and comply with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color religion creed national origin or ancestry ethnicity sex gender (including gender nonconformity and status as a transgender or transsexual individual) sexual orientation marital status age physical or mental disability citizenship past current or prospective service in the uniformed services predisposing genetic characteristic domestic violence victim status arrest records or any other characteristic protected under applicable federal state or local law.