Manager, Audience Acceleration

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Business OverviewWe understand what makes people human and how they interact with their environment... and its more than their demographic their condition or their profession. With over $17 Billion in marketplace clout and part of the IPG Mediabrands family Healix is an innovative global healthcare media agency with unparalleled buying power preferred rates and a proven track record for success. Were a company filled with creative thinkers who are experts in healthcare and who examine issues brainstorm solutions and recommend media engagement strategies based on insights that others often dont SummaryThe Audience Analytics team strengthens our data-driven products and services supporting our clients audience-first data-driven and outcome-based approaches across all media buys. The team uses proprietary people-based data to enable data-driven decisions throughout planning and activation aiming to maximize client business Manager Audience Analytics serves as a key day-to-day contact for specific client teams. This role focuses on providing robust data-informed solutions in collaboration with Client Solutions Comms Strategy Comms Design and Partnership teams. The Manager ensures addressable audience strategies are effectively developed and executed across all media channels to reach high-value Manager Audience Analytics should be proficient in digital media and skilled in leveraging the agencys proprietary data and platforms. They will support the acceleration of clients audience-centric and data-driven efforts. Success in this role requires eagerness to learn and apply emerging tech and data solutions a knack for uncovering insights and a proactive approach to developing new ideas for the is a client-facing role where the Manager will work closely with clients to help integrate their MarTech and AdTech solutions. They will provide support and recommendations across the paid owned and earned media ecosystem contributing to the foundation of the clients addressable media approach. The Manager will also support the agencys audience-first approach by applying addressable data-driven thinking in their daily agencys proprietary data and platforms to identify high-value audiences and support the development of audience-first addressable strategies that aim to reach key consumers and contribute to business the data and digital media ecosystem bringing relevant audience and data opportunities to campaigns and assisting in the quantification of connection business and audience analysis providing insights and outputs to planning teams to help define audience profiling and channels tactics and data sources (across 1P 2P and 3P) that help accurately translate key audiences into media activation and support campaign performance familiar with outcome-based planning principles to contribute to forecasting and delivery on specific business the development and management of clients data-driven marketing by educating clients on how data and technology can help unlock consumer insights and activation/ with the Client Solutions team to contribute to a clear Audience learning agenda and measurement framework including trusted relationships with internal teams and external clients providing education and consultation on how people-based data can be leveraged across planning and activation throughout media to new approaches by assisting with clients 1st Party data roadmaps supporting omni-channel addressable strategies aiding dynamic creative strategies and helping define closed-loop audience with Client Solutions and other internal teams to assess performance data and provide optimization thoughts and audience and data testing frameworks in collaboration with Client Solutions and cross-functional teams to unlock audience innovation efforts and help educate clients on developing a forward-thinking digital roadmap and testing plan in preparation for a cookie-less the value proposition for key data and media vendors and partners and support the evaluation and recommendation process for partner informed about the latest industry developments (e.g. changes in privacy laws and regulations).Required Skills & ExperienceCuriosity and Understanding:Possess intellectual curiosity and a solid understanding of the data and digital media ecosystem with the ability to view challenges from a brands business Recommendations:Experience contributing to holistic cross-channel media recommendations and optimizations tied to business outcomes from understanding the strategic overview to supporting technical -Based Planning:Experience in supporting the development of audience-based and performance-based media plans utilizing outcomes and KPIs to inform digital partner and channel Marketing Technologies: Familiarity with digital marketing technologies including DSP Ad Server Ad Verification Site Analytics and audience syndication and measurement Tech Platforms (Hands-on):Practical experience working with DMPs CDPs CRM platforms onboarding partners and other ad tech platforms for audience development onboarding/syndication and taxonomy structure maintenance is strongly -Driven Insights:Proven experience in developing and presenting data-driven insights for Management:Experience in managing projects for multiple clients prioritizing tasks and ensuring deliverables are Collaboration:Experience in guiding or mentoring junior team members and collaborating effectively within a team & Presentation:Excellent written verbal communication and presentation skills including the ability to develop clear and compelling presentation Proficiency:Required PC proficiency and solid working knowledge of Microsoft Office (MS Word Excel PowerPoint etc.).Desired Skills & ExperienceExperience: Minimum 4 of experience in audience development data-driven marketing and/or digital marketing with a strong understanding of the ad tech landscape and biddable media ecosystem (across search social or programmatic).Media Activation Knowledge:Strong understanding of key media activation channels (programmatic social search etc.) and familiarity with full-funnel addressable activation best & Project Management:Proven success in collaborating across multiple teams and handling multiple high-priority projects in a fast-paced Knowledge (if applicable):Understanding of audience strategy approaches in specific industries (e.g. health industry) including relevant privacy regulations and Support:Experience contributing to or supporting omnichannel strategies for NOT OVERWRITE BELOWWe See YouAt IPG Mediabrands we are unified behind a commitment to fostering a culture of inclusion and belonging. Together we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients communities and to each other. We embrace differences and recognize the unique value that each of us brings to our encourage you to apply as unique backgrounds perspectives and lived experiences are See You at IPG and BenefitsWe offer a Total Rewards package that includes medical and dental coverage 401(k) plans flex spending life insurance disability employee discount program employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs and in support of your physical and emotional well-being you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness also offer a competitive Total Compensation package including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position market considerations budgetary considerations tenure and standing with the Company (applicable to current employees) as well as the employees/applicants skill set level of experience and TransparencyIt is the policy of Mediabrands division of the Interpublic group to provide equal employment opportunities to all employees and applicants for employment without regard to race color ethnicity gender age religion creed national origin sexual orientation gender identity marital status citizenship genetic information veteran status disability or any other basis prohibited by applicable federal state or local note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws if you have a disability and would like to request an accommodation to apply for a position with Mediabrands please email IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM Initiative and Mediahub and through its award-winning specialty business units Healix Kinesso MAGNA Mediabrands Content Studio Orion Holdings Rapport and the IPG Media Lab. IPG Mediabrands clients include many of the worlds most recognizable and iconic brands from a broad portfolio of industry sectors including automotive personal finance consumer product goods (CPG) pharma health and wellness entertainment financial services energy toys and gaming direct to consumer and e-commerce retail hospitality food and beverage fashion and beauty. The company employs more than 18000 diverse marketing communication professionals in more than 130 countries. Learn more at . $90000.00 - $110000.00

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.