Local Marketing Strategist

TheLocal Marketing Strategistis responsible forbringingBrightspeedslocal marketing strategy to life across priority markets partnerships community initiatives local digital channels and customer touchpoints. This role helps manage local marketing programs track performance and develop recommendations that strengthen market-level awareness trust consideration and fiber adoption. 

Reporting to theSenior Manager Local Marketing and Partnerships this role translates local marketing priorities into scalable programs operational processes and internal communications that support acquisition retention reputation and overall market growth. 

A key focus of this role is supportingBrightspeedsLocal Authority strategy including local SEO AEO and GEO initiatives that strengthen local discoverability improve digital visibility and support more efficient customer acquisition. This role also supports the Content teams practical use of enterprise AI tools including ChatGPT to improve workflow efficiency content development reporting presentations and knowledge sharing. 

Key Responsibilities 

• Translate local marketing strategy into market-level initiatives that support acquisition retention reputation community engagement and fiber adoption. 

• Support execution ofBrightspeedsLocal Authority strategy including local SEO AEO GEO Google Business Profile coordination local landing page inputs partner visibility opportunities and market-level content. 

• Track Local Authority progress and performance toidentifyopportunities to improve organic visibility reduce paid-media dependence and support more efficient customer acquisition. 

• Manage the development and implementation of local marketing programs across events sponsorships partnerships local content community initiatives and customer communications. 

• Work closely with Local Marketing Managers Brand PR Social Digital Creative Sales Legal Finance Procurement Government Affairs Operations and agency partners to ensure local initiatives are aligned and effectively executed. 

• Develop andmaintainlocal marketing playbooks templates workflows reporting tools and process documentation. 

• Support the teams adoption and practical use of enterprise AI tools including ChatGPT by developing prompts templates workflows and use cases that improve efficiency whilemaintainingbrand legal privacy and compliance standards. 

• Act as a day-to-day resource for Local Marketing Managers and cross-functional partners seeking guidance on local marketing strategy program execution and operational processes. 

• Support performance tracking market analysis and insight development to inform future local marketing initiatives. 

• Support project management and coordination of vendor agency contract budget invoicing andaccountspayable deliverables. 

• Develop presentations leadership updates market summaries and performance readouts that communicate local marketing priorities progress results and recommendations. 

• Stay informed on local market trends competitive broadband activity community engagement opportunities and emerging SEO/AEO/GEO best practices. 

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities duties and skills required. 

Qualifications :

• 5-8 years of experience in local marketing integrated marketing marketing strategy marketing operations partnerships sponsorships events or related roles. 

• Experience executing marketing strategies and programs across multiple markets channels or stakeholder groups. 

• Strong understanding of local marketing community engagement partnerships sponsorships and market-level activation. 

• Familiarity with local SEO AEO GEO Google Business Profiles local listings content strategy reputation management or digital discoverability. 

• Demonstrated ability to manage marketing programs from planning through execution reporting and optimization. 

• Experience translating complex business marketing or operational initiatives into clear executive communications business cases presentations or implementation plans. 

• Demonstrated ability toidentifypractical AI use cases and support AI-enabled workflows that improve team efficiency knowledge sharing content quality and strategic output. 

• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously. 

• Ability to interpret marketing performance metrics market insights and program results to develop recommendations. 

• Experience supporting vendor management agency coordination contract workflows budget tracking invoicing oraccountspayable processes. 

• Excellent written and verbal communication skills. 

• Proficiencywith PowerPoint Excel Teams Asana Jira or similar project management and collaboration tools. 

• Bachelors degree in Marketing Communications Business or related field. 

• Ability to travel up to 15% to support market visits team meetings events or priority initiatives. 

Physical Demands & Work Conditions 

Primarily office-based role with extensive use of computer and standard office equipment 
May require occasional travel (up to 20%) for vendor management site visits or leadership meetings 
Ability to work extended hours including evenings or weekends as business needs require 

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Additional Information :

WHY JOIN US

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte NC. We prioritize hiring talent in the Charlotte area whenever possible to make it a truly vibrant destination for our hybrid workforce. At Brightspeed we have roles that are designated as remote hybrid office or field-based depending on the position business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why Because Brightspeed recognizes the value of finding the best talent for the job wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical emotional and financial health. Brightspeed offers a comprehensive benefit program including competitive medical dental vision and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work everyone is better as a result. A diverse team helps us be fierce advocates for more accessible inclusive and high-quality internet because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process please contact to initiate the accommodations process. 

For all applicants please take a moment to review our Privacy Notices:  

• Brightspeeds Privacy Notice for California Residents
• Brightspeeds Privacy Notice

Remote Work :

Yes

Employment Type :

Full-time