Lifecycle Marketing Principal, Automations & Incentives

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retailprofit measurement attribution and incrementalityto provide users with more value on their everyday purchases and brick-and-mortar businesses with new profitable customers. Weve helped millions of users earn 2 to 3 times more cashback than any other product and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year and that value goes directly back to our retailer partners the consumers they serve and important sustainability initiatives.

The Impact Youll Make:

As the Lifecycle Marketing Principal Automations & Incentives you will be the primary architect behind accelerating the scale of an automated and hyper-personalized lifecycle growth engine. We are looking for a seasoned lifecycle leader and growth strategist capable of operating at the absolute intersection of consumer psychology data-driven automation and active financial engineering.

Youll report to the Director of Lifecycle Marketing and together you will drive strategy execution experimentation and regular optimization on two of the most critical levers for Upsides growth: a full-funnel core lifecycle ecosystem tightly aligned with consumer growth goals and the strategic profitable deployment of incentive bonuses to help evolve consumer behavior.

What Youll Do:

Scale the Core & Drive Multi-Vertical (MV) Ecosystem Growth

• Architect the Automated Funnel: Lead Core Lifecycle work streams helping us continue to evolve the program into a robust automated ecosystem. You will personally design build instrument and optimize sophisticated lifecycle automations across onboarding habituation (M1M3 retention) reactivation high-upside viral referral loops and more. This is a highly hands-on role requiring deep expertise in CRM and marketing automation platforms to create scalable always-on drivers of MAU and retention.

• Lead MV Crossover (P0 Focus): This will be your most important contribution. Within the core automation framework heavily feature and prioritize behavior-triggered crossover loops. Design and test personalized journeys explicitly engineered to convert our highly engaged fuel-only consumers into long-term high-LTV fuel and food consumers based on geographic proximity and site-level market potential.

• Advanced Personalization Strategy: Infuse deep 1:1 consumer-to-merchant matching and advanced personalization logic into the core communication infrastructure to maximize conversion velocity.

Integrated Incentive Engineering & Optimization

• Harmonize the Incentive Ecosystem: Act as a primary growth steward translating the principles of the consumer habit incentive & engagement framework across the lifecycle ecosystem. Ensure our offer and bonus ecosystem functions as a coordinated unified ecosystem that guides consumers toward long-term habituation.

• Eliminate Subsidization & Drive Efficiency: Partner closely with data science and consumer analytics to isolate true incrementality. Build rigorous control frameworks to deploy strategic bonuses strictly at a consumers behavioral inflection point ensuring promotional spend is the marginal reason for a consumers next transaction.

Martech Collaboration & Platform Optimization

• Support Martech Delivery: Act as a critical cross-functional bridge between consumer strategy engineering product analytics and data science. Pinch-hit and support the martech projects by clearly scoping and documenting the technical data requirements.

• AI-Enabled Workflow Velocity: Support the deployment and optimization of internal AI-driven lifecycle agents subagents knowledge bases skill bases and more to accelerate production velocity.

Strategic Influence & Autonomy

• Executive Business Framing: Function as a trusted high-visibility partner to leadership teams across consumer product analytics and executive stakeholders to shape and impact our commercial growth model by turning abstract lifecycle problems into clear strategic roadmaps.

• Autonomous Operation: Be comfortable operating independently while managing projects of extreme complexity and high risk while serving as an expert resource and mentor for the wider lifecycle team.

Competencies Youll Need:

• 8 years of progressive experience in Lifecycle Marketing and CRM with a demonstrated track record of increasing consumer engagement and retention within a relevant mobile-first B2C experience a marketplace brand or other related industry..

• Bachelors degree in Marketing Business Administration or a related field.

• Deep functional knowledge in marketing engagement platforms such as Braze Iterable Salesforce Marketing Cloud specifically with hands-on experience building and architecting solutions in platforms. This role requires ongoing practitioner-level expertise and comfort personally building troubleshooting and optimizing sophisticated automation programs.

• Deep understanding of consumer data analytics platforms data architecture/pipelines API connectivity SQL proficiency and more.

• Experience developing and optimizing mobile-first lifecycle marketing programs across push notifications in-app messaging content cards and other app-native engagement channels.

• AI-forward practitioner with hands-on experience leveraging AI tools to build and refine agents skills and automation frameworks that accelerate velocity and efficiency across end-to-end lifecycle execution.

• Data-first decision maker with a test-and-learn mindset. Outstanding analytical and critical thinking abilities and the capacity to interpret data into practical insights and achieve business results.

• A collaborative mindset with a proven ability to build strong impactful partnerships across diverse teams.

• Excellent communication and presentation skills with the ability to influence and persuade collaborators at all levels.

The fine print:

Location:

This hybrid role is based in our DC or NYC -office attendance is required on Monday Tuesday and Thursday and may increase based on project-based needs and changes to Upsides in-office policy over time.

Compensation:

The U.S. base salary range for this full-time position varies by work location:

• Tier 1: NYC $185000 $200000

• Tier 2: Austin Chicago Washington DC $170000 $185000

In addition to base salary this position is also eligible for equity and benefits.

The final starting pay will be determined based on job-related skills experience qualifications work location and market conditions. Your recruiter can share more about the specific salary range for your location during the hiring process.

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Benefits:

• Medical dental and vision coverage starting on Day 1

• Equity (ISOs)

• 401(k) program

• Family planning programs paid parental leave

• Physical fitness and wellness memberships

• Emotional and mental health support programs

• Unlimited PTO 10 paid federal holidays our annual week-long Winter Break

• Flexible work environment

• Lunch reimbursement for in-office employees

• Employee Resource Groups

• Learning and Development stipend

• Transparent culture

• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation and our differences make us stronger. Were passionate about building a workplace that represents a variety of backgrounds skills and perspectives and we do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability status. Everyone is welcome here!

If theres anything we can do to support a disability or special need during your application or interview process please email

This email is for accessibility accommodations only it should not be used to submit job applications.

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for and will not pay placement fees for candidates submitted by any party or agency other than its approved recruitment partners.