Lifecycle Marketing Manager
Job Location:
Monthly Salary:
Posted on:
4 days ago
Posted on:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Responsive recruiter
This position is critical to the ministry of Sky Ranch and contributes directly to our mission of leading youth and families to know and follow Christ. The Lifecycle Marketing Manager owns the end-to-end digital guest journey creating personalized data-driving communication strategies that engage guests through every stage of their relationship with the organization. This role executes lifecycle marketing through website experience email SMS CRM segmentation marketing automation and transactional messaging to deliver an exceptional guest experience while increasing conversation retention and loyalty.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Owns the entire guest journey from lead nurture to website experience registrations pre-arrival onsite communication post-event referrals and retention.
Website content strategy and conversion optimization
Email strategy execution
Transactional email optimization
Marketing automation workflows
Audience segmentation
Guest journey mapping and lifecycle campaigns
A/B testing
Deliverability
Reporting and analytics
Cross-functional coordination with Guest Services and Marketing
OTHER DUTIES AND RESPONSIBILITIES
Perform cost analysis and periodic management and operational reports.
Maintain compliance with Sky Ranchs employee policies and procedures.
Maintain compliance with all state and federal laws and regulatory requirements.
Perform other duties as required.
QUALIFICATIONS:
EDUCATION
Bachelors degree in Marketing Communications Business or related field or equivalent experience.
EXPERIENCE
35 years of experience managing lifecycle marketing email marketing CRM or marketing automation.
Experience using CRM and marketing automation platforms (Klaviyo preferred).
KNOWLEDGE
Strong understanding of customer journey mapping and audience segmentation.
Experience with SMS marketing platforms.
Knowledge of email deliverability best practices and compliance (CAN-SPAM GDPR where applicable).
Familiarity with HTML email templates and email design best practices.
SKILLS AND ABILITIES
Experience within hospitality travel tourism camps resorts or guest experience industries.
Experience building automated workflows and transactional communication systems.
Excellent project management and organizational skills.
Strong analytical mindset with experience interpreting campaign performance data.
Exceptional written communication and attention to detail.
EQUIPMENT AND PROPERTY
Office equipment.
PHYSICAL DEMANDS
Limited physical effort required. Ability to use up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently to move objects.
WORK ENVIRONMENT
Works indoors in normal office environment most of the time.
No or very limited exposure to physical risk.
Ability to travel to various geographic locations including travel by car and some overnight stays including weekends.
No or very limited exposure to physical risk.
Ability to travel to various geographic locations including travel by car and some overnight stays including weekends.
OTHER
Commitment to Christian principles and teachings both professionally and personally. Must be able to fully support Sky Ranchs Doctrinal Statement. An active membership in a church whose spiritual beliefs are aligned with Sky Ranchs Doctrinal Statement.
Commitment to Sky Ranchs Vision Mission Values (Who We A.R.E.) and Principles (WOW Stewardship and Excellence) demonstrated in daily behavior.
Must demonstrate annually a clear background check and review of child safety practices as required for camp accreditation by the American Camping Association.
Possess personal spiritual discipline that models a proactive approach toward personal spiritual and relational health.
Sky Ranch is a year-round recreational camp ministry with locations in Texas Colorado and Oklahoma. Our mission is to lead youth and families to know and follow Christ. For over 70 years weve created experiences in engaging camp environments helping parents and leaders inspire challenge and encourage. Come join us!
Required Experience:
Manager
About Company
Sky Ranch is one of North America’s premier Christian Camps with locations in Texas, Colorado, and Oklahoma and offers programming for summer camps, retreats, rodeo training, and school programs. Learn more today!
