Lifecycle Marketing Manager

Who We Are:

WHY Brands Inc. a parent company of Munchkinfocuses on creating incubating and growing the next generation of consumer lifestyle brands. Founded in 1990 Munchkin is the leading consumer product company and most loved baby lifestyle brand behind innovative gear and products for children mothers and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target Walmart and Amazon and has global distribution in over 50 countries. Curio a premium brand of curated collections of home goods launched in 2023. WHYs vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 350 patents under our belt we continue to create solutions that leave our customers asking How did I ever live without this Recognized as #8 on Americas Most Innovative Companies list by Fortune Magazine innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility.â We create opportunities for every childs potential and well-being through the Radiant Colors program work to create a sustainable future and in partnership with the International Fund for Animal Welfare have committed to animal conservation.â

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.â â

What Youll Do

Munchkin is seeking a strategic and results-oriented Manager of Lifecycle Marketing to join our growing DTC team. This hybrid role (in-office three days a week) offers a high-impact opportunity to drive revenue growth through customer engagement and retention increasing customer lifetime value (LTV) across DTC channels. The ideal candidate will be adept at building and optimizing customer journeys leveraging data and leading initiatives that foster long-term brand loyalty and will be a champion cross-functional collaborator.

How you will contribute:

• Customer Lifecycle Strategy: Increase repeat purchase rates and LTV by developing and implementing a comprehensive lifecycle marketing strategy focused on customer engagement and retention
• Customer Journey Mapping: Design and enhance customer journeys across acquisition engagement and retention creating personalized data-driven experiences that resonate with Munchkins diverse customer segments
• Retention Marketing Programs: Lead the development of retention programs such as loyalty initiatives re-engagement efforts and other CRM strategies (e.g. email SMS direct mail) ensuring campaigns are consistent with brand voice
• Subscription Development: Play a key role in developing Munchkins subscription business with strategies to drive subscriber acquisition retention and LTV
• Data-Driven Optimization: Use customer insights data analytics and personalization tactics to fuel retention strategies continuously testing and optimizing campaigns to improve performance
• Cross-Functional Collaboration: Work closely with Marketing Brand Design Paid Acquisition and Website operations teams to build a cohesive customer experience
• KPI Monitoring & Reporting: Track analyze and report on key performance indicators (KPIs) such as LTV engagement and retention turning insights into actionable recommendations that drive revenue growth

You will have:

• Experience: 6-8 years in lifecycle retention or CRM marketing with a focus on DTC or e-commerce; CPG experience preferred
• Analytical Skills: Strong analytical and data-driven mindset with experience using customer insights and KPIs to drive strategy and decision-making
• Technical Skills: Proficient in CRM tools and marketing automation platforms with experience in data analysis and visualization tools
• Customer-Centric Approach: Proven ability to develop strategies that prioritize customer needs satisfaction and brand loyalty in alignment with Munchkins mission
• Cross-Channel Expertise: Hands-on experience managing lifecycle marketing across email SMS push notifications and direct mail
• Collaboration: Exceptional interpersonal and communication skills with a track record of effective cross-functional collaboration
• Creative Problem Solver: Innovative thinker with the ability to bring fresh ideas to a fast-paced mission-driven environment

We Got You Covered!

As a Great Place to Work Certified company we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical vision dental prescription drug coverage life insurance wellness benefits generous employer-matched 401(k) plan Paid Childcare Leave among other benefit plans. Our total rewards are top of market and includes competitive salary bonus and opportunities to earn equity. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

We also provide annual weeklong global office closures giving our people a chance to recharge.

To give our people flexibility we offer a hybrid work environment. Munchkins Hybrid Schedule allows employees to work in the office on Monday Tuesday Wednesday and Thursday with remote work on Friday.

Salary range: $90000 - $140000 DOE

To learn more visit us at .

Munchkin welcomes and values what makes everyone unique. Were proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications merit and business needs. We recruit employ train and promote regardless of race color religion disability sex sexual orientation gender identity national origin age veteran status genetic characteristic or any other protected status.

Applicant Privacy Statement

Required Experience:

Manager