Lifecycle Marketing Manager

About Mixpanel

Mixpanel is the leading product intelligence and analytics platform trusted by more than 29000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business Mixpanel helps teams see whats working diagnose whats not and decide what to build next. Learn more at .

The Revenue Marketing team at Mixpanel is responsible for pipeline generation across paid organic and product-led channels. This role sits within that team as its dedicated lifecycle owner accountable for the programs and systems that turn interest into pipeline and move high-quality leads toward a meeting.

Were early in building a true channel team. With that comes real ownership and real influence over how this motion gets built. You wont be inheriting a mature engine youll be defining it.

As our Lifecycle Marketing Manager you own the always-on programs that drive conversion from handraiser to qualified meeting. That means building the nurture infrastructure establishing best practices and acting as a strong partner to regional campaign managers who need scalable repeatable plays they can execute with confidence.

This is not a volume game. Our focus is high-quality engagement with the right accounts at the right moment and youll be the person who architects that motion end-to-end.

Youll work closely with Marketing Operations and Performance Marketing to define how email fits into the broader GTM stack and youll be a key stakeholder in how we operationalize HubSpot as our lifecycle layer.

Responsibilities

• Own the lifecycle marketing program from lead capture through demo booked nurture sequencing segmentation logic and revenue tracking
• Build and manage always-on email programs in HubSpot including lead nurture re-engagement and handraiser follow-up workflows
• Partner with Marketing Ops to define system ownership across the GTM stack and establish clear rules of engagement between lifecycle sales outreach and product-led touchpoints
• Collaborate with regional campaign managers to develop scalable channel-ready lifecycle plays reducing ad hoc execution and increasing consistency
• Define and enforce email best practices across the org including cadence segmentation and suppression logic to protect deliverability and audience trust
• Instrument lifecycle performance in Mixpanel guide building of dashboards that track funnel conversion sequence performance and influence on pipeline
• Partner with Performance Marketing on handraiser conversion strategy aligning paid and lifecycle motions around shared pipeline goals
• Work with the Marketing Ops team to bring clarity to tool ownership and use cases particularly across HubSpot and any overlapping systems

• 4 years in lifecycle email or demand gen marketing with clear ownership of a B2B nurture program from strategy through execution
• Hands-on experience building in HubSpot (or a comparable MAP- Marketo) segmentation workflows sequences reporting
• Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context with a track record of improving conversion rates
• Comfortable navigating a stack thats still being defined you can assess whats broken prioritize what matters and build without waiting for perfect conditions
• Strong instincts on quality-over-volume lifecycle strategy: you know how to drive engagement without burning your audience
• Able to partner effectively with both technical (ops engineering) and non-technical (regional marketers field) stakeholders
• Analytical mindset you measure what you build and you use data to iterate

• Experience building lifecycle programs at a product-led growth company
• Background in sales-assisted PLG hybrid motions where lifecycle bridges both
• Familiarity with Qualified or similar handraiser/chat tools
• Experience working alongside or standing up a Marketing Ops function from early stages

#LI-Hybrid

Benefits and Perks

• Comprehensive Medical Vision and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K) Wellness Benefit Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data experience and collective wisdom to drivepowerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers needs ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems making sophisticated things accessible.

Why choose Mixpanel

Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like Andreessen-Horowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.