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Lifecycle Marketing ManagerSenior Manager
Job Location:
Job Location:
Portland, OR - USA
Yearly Salary:
$ 120000 - 145000
Yearly Salary:
Posted:
21 July 2026 (30+ days ago)
Posted:
Application Deadline:
16 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Department:
Job Summary
About Ridwell
Ridwell is a service that inspires people to create a future without waste. Today we make it easy to reuse and recycle more by identifying recyclable and reusable items that the city doesnt collect through both our doorstep pickup and mail-in services connecting those materials with local and national partners that can use them sustainably. Our future plans go much further and include making zero waste a reality for millions.
As a B Corp-certified company sustainability isnt just a company valueits a fundamental part of our purpose and interests. Our mission is to empower communities to waste less and every success our team celebrates means more waste saved from the landfill and more valuable donations in the hands of local non-profits.
This is a pivotal moment of growth for Ridwell. Were looking for people who are energized by a challenging fast-paced environment ready to make a real impact on a mission that matters and excited to grow alongside a team thats genuinely invested in one another!
Our Values
- Our member is our hero. Our members are at the core of our company. Only by empowering them can we accomplish our vision.
- We Never Settle.We are relentlessly pursuing the exceptional and challenging the status quoalways making our service experience and company better.
- We Take Our Success Personally. We all have a stake in the success of Ridwell. You are empowered to make an impact.
- Purpose Drives Our Actions.Knowing why we are doing something enables us to focus on what is truly important.
- We Are Stronger Together.Every person is critical to our success. We need diverse perspectives to execute on creative solutions. By fostering collaboration and connection at every level we can be phenomenal.
About the Role
Ridwell just launched nationally and as we grow we want every members experience with us to exceed expectationsinformative educational simple and meeting people where they are. Were looking for a Senior Lifecycle Marketing Manager to own & rebuild our lifecycle and retention engine: best-in-class onboarding channels that work as one coordinated system and more people succeeding at wasting less for longer.
This role comes with real room to build: onboarding segmentation channels that intelligently communicate with one another. Youll also have full autonomy to upgrade any programs experiences or flows not currently meeting their full potential.
We move quickly here and priorities shift as we learn. This role comes with a lot of ownership and opportunity.
Responsibilities
- Own activation onboarding and retention strategy across our Pickup and Mail-In products partnering with Acquisition on onboarding tailored to how members find us and with our content team on referral messaging and strategy
- Own lifecycle execution end-to-end email SMS journey building and QA while actively identifying where automation and AI can reduce operational overhead
- Partner with our creative and content team to create clear inspiring educational moments for everyone who interacts with the Ridwell brand across email SMS direct mail and beyond
- Drive steady progress toward a fully connected lifecycle system so every member interaction feels timely intentional and genuinely useful
- Partner cross-functionally with Acquisition Sales Product Brand and Creative to keep the member experience coherent from first touch through long-term retention
Requirements
- Meaningful experience running lifecycle CRM or email/SMS marketing programs. Youve owned a program end-to-end and youre excited to do it again
- Hands-on Iterable or comparable platform experience
- You should understand how contact and event data actually flow into a platform like Iterable and know when youre hitting the edge of whats available off the shelf. We have support for the heaviest technical lifts; we need you to know what to ask for
- A genuine track record of using data to investigate decide and clearly explain the impact you get energized digging into why a number moved and you can make the case for what its worth
- Ready to go both high and low: you enjoy setting lifecycle strategy and personally owning execution across email SMS journey building and QA
- Real motivation around member experience and Ridwells mission you think about what actually helps someone succeed at wasting less not just what improves an open rate
- A proven track record of automating execution or admin work through AI or tooling
A Note on Resources
- Youll have real strategic partnership not just oversight. Growth is a company-wide priority and youll work closely with our Head of Growth to shape strategy especially while youre building the foundation.
- Youll never be starved for data. Ridwell has rich member and performance data plus a dedicated analytics resource ready to support you directly. If you need something that we dont have we can build it.
Benefits
- Comprehensive healthcare benefits including medical vision and dental
- Flexible vacation and sick leave policy
- Paid holidays
- Paid parental leave
- Flexible spending account for transportation
- Life insurance and disability
- Employee Assistance Program (EAP)
- Discount on a monthly Ridwell subscription
- 401(k) plan
- Stock option plan
$120000 - $145000 a year
The compensation range represents our best estimate with the final offer subject to internal compensation benchmarks candidate experience and market data.
Individuals seeking employment at Ridwell are considered without regard to race color religion national origin age gender marital status ancestry physical or mental disability veteran status or sexual orientation.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Senior Manager
About Company
Ridwell picks up hard to recycle plastics, reusable items, and so much more right from your door, then works with local partners to keep them out of the landfill. Become a member today!
