Lifecycle Marketing Manager — Owned Channels

The Wallet Payments and Commerce (WPC) Marketing team is seeking a Lifecycle MarketingnManager to develop and expand worldwide customer acquisition and engagement will join our mission to create incredible customer experiences that educate and drivenactive use of Apple Wallet and associated products such as Apple will build marketing programs and campaigns across our On-device and Email channels tonreach audiences throughout the entire customer experience. You will have a chance to createnwork that will reach national and global audiences. Our team is motivated focused andnlooking for the next great addition.

Develop lifecycle marketing programs across digital channels with a focus on in-appncommunications and email campaignsnDevelop new customer journeys and tests establish performance benchmarks andnoptimize communicationsnWork closely with cross-functional partners including product growth creative marketingnenablement and engineering teams

Minimum 5 years experience executing lifecycle marketing campaigns through in-app and email channelsnTrack record of designing and executing tests analyzing results and implementingnimprovementsnExperience driving results across cross-functional teamsnDemonstrated strengths in communication and collaborationnRequired: Bachelors degree

Familiarity developing communications within a product environmentnBackground in mapping end-to-end customer journeys and identifying new touch pointsnAbility to solve complex problems and balance multiple stakeholders with a flexiblenapproach and sense of humornUnderstanding of AI tools and interest in exploring how technology can improve our work