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Senior Lifecycle Marketing Manager
Job Location:
Job Location:
Kirkland, WA - USA
Yearly Salary:
USD 105000 - 135000
Yearly Salary:
Posted:
2 July 2026 (30+ days ago)
Posted:
Application Deadline:
2 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Department:
Job Summary
Wyze is looking for a Senior Lifecycle Marketing Manager to own the strategy and execution of the full customer journeyfrom the moment someone unboxes their first Wyze device through becoming a loyal multi-camera subscriber. Youll set the lifecycle roadmap identify the highest-impact opportunities and turn those opportunities into automated journeys that connect hardware ownership to subscription value.
Youll be responsible for how customers experience Wyze after purchase across email SMS push and in-app messaging. Youll spend real time in Klaviyo building flows writing copy defining segments running experiments and analyzing resultsbut youll also zoom out to shape the customer journey align partners around priorities and build a repeatable lifecycle growth engine.
This is the right role for someone who can move fluidly between strategy and execution: someone who enjoys being in the weeds has strong judgment about what to prioritize and can independently turn an ambiguous business problem into a clear plan a shipped program and measurable learning.
What Youll Do
- Own the lifecycle strategy and customer journey. Set and prioritize the roadmap across onboarding activation repeat purchase cross-sell subscription adoption upgrade retention winback and churn prevention. Design a connected experience that moves customers from first purchase toward multi-camera ownership and long-term subscription value.
- Build and operate high-impact programs. Own the end-to-end execution of lifecycle flows in Klaviyo across email SMS push and in-app messagingfrom triggers events segmentation personalization and copy through QA launch monitoring and iteration. Stabilize the recently migrated foundation then continuously improve its health and performance.
- Lead experimentation and optimization. Establish a consistent testing cadence develop clear hypotheses use sound control groups and success metrics and turn results into action. Improve activation attach upgrade retention repeat purchase and subscriber growth through smarter journeys offers timing creative and channel mix.
- Turn customer data into decisions. Partner with BI and Services Product to define cohorts size opportunities instrument key events and connect lifecycle performance to business outcomes. Communicate what happened why it matters and what the team should do next.
- Align partners and create leverage. Work with product services merchandising ecommerce and operations teams so onsite and lifecycle experiences function as one journey. Build reusable documentation templates standards and reporting rhythms that make the function more scalable and effective.
What Youll Bring
- Lifecycle ownership. 4 years of experience in lifecycle CRM retention growth or email marketing with meaningful ownership of customer journeys programs or a lifecycle roadmapnot just campaign production.
- Hands-on platform expertise. Experience building and maintaining automated multi-step programs in a customer engagement platform. Klaviyo is strongly preferred; Braze Iterable or similar tools are relevant.
- Data and experimentation judgment. You can define a useful hypothesis set up a sound test interpret performance and customer segments size an opportunity and make a clear recommendation about what to do next.
- Cross-functional influence. You can align product services BI ecommerce and operations partners and move work forward when priorities inputs or ownership are not fully defined.
- Strong communication and execution. You write clear on-brand copy; manage multiple programs and launches with strong attention to detail; and communicate results tradeoffs and next steps effectively.
- Curiosity and ownership. You care deeply about why customers buy activate stay and leave. You identify problems make thoughtful tradeoffs use AI tools to improve your work and stay accountable for outcomes.
Nice to Have
- Deep hands-on experience with Klaviyo flows segmentation event logic personalization and A/B testing.
- Experience in consumer hardware smart home IoT ecommerce or another product ecosystem with multiple purchase and engagement moments.
- Experience in a hardware-plus-software subscription environment or another business where physical products and recurring services are tightly linked.
- Basic HTML/CSS skills for email template customization and light troubleshooting.
- Experience partnering with ecommerce merchandising site operations product or analytics teams to connect onsite experience with lifecycle programs.
- Experience mentoring teammates or establishing lifecycle operating standards templates or reporting practices.
AI & How Youll Work
At Wyze we expect this role to be at the forefront of how AI changes marketing workflows. This isnt optional or aspirational - its a core expectation of the job.
We want someone who:
Uses AI writing and ideation tools to move faster on copy campaign concepts and brief development - so more time goes toward strategy testing and analysis not production.
- Actively explores and adopts AI-assisted workflow tools as they emerge - smarter segmentation automated personalization faster QA - and brings back what actually works.
- Thinks critically about where AI adds real leverage in the customer journey versus where human judgment and creativity are irreplaceable.
- Is willing to experiment fail fast and share what they learn - this team is building new ways of working in real time.
We dont expect you to have all the answers on how AI will reshape lifecycle marketing - nobody does. We do expect intellectual curiosity a bias toward action and a genuine interest in figuring it out. Strong systems-thinkers wanted.
More about us:
Over the years Wyze earned a reputation for disrupting entrenched categories and delivering products that feelalmost toogood to be true. That early impact brought industry recognition from Forbes TIME Fast Company PCMag and othersall signals of momentum that helped establish Wyze as a breakout brand.
Today Wyze is focused on its next stage our platform strengthening our operating rigor andinvesting forlong-term growth while staying true to the belief that everyday people deserve access to great technology. This is a phase defined less by headlines and more by execution craft and durable impact.
Our people are central to that work. Wyze has been recognized as a Best Place to Work by BuiltinSeattle and Seattle Business Magazine but what matters most is the environmentwerebuilding now: one where smart pragmatic builders take ownership move fast and shape what comes next.
Come Join Us!
Benefits:
Wyze has a full benefits package through Premera Blue Cross. This includes Medical Dental Vision Basic Life Insurance Voluntary Life Insurance EAP Short-termdisability Long-termdisability FSA and Daycare FSA. Depending on the benefits package you choose aportionof the employee and dependent premiums will be covered by Wyze.
- 12 Holidays - 8 set holidays and 4 Floating Holidays
- 24 daysof PTO every year
- Additional Wyze anniversary vacation days
- Principal 401k Plan (no company matchat this time)
Wyze is an equal opportunity employer and values diversity and inclusion. We are committed toprovidingequal employment opportunities to all applicants and employees. We provide reasonable accommodations to qualified individuals with disabilities to enable participation in the job application or interview process performance of essential job functions and access to other benefits and privileges of employmentin accordance withapplicable law.
If you needa reasonableaccommodation please contact
Required Experience:
Manager
