Lifecycle Marketing Manager

Human Capital Education (HCE) enables colleges and universities to grow with purpose by providing the systems expertise data and strategy needed to attract enroll and support students more effectively and efficiently. HCE works across undergraduate graduate online and adult programs helping institutions translate strategy into actionable insights that deliver sustainable results.

In January 2026 Human Capital Education acquired Kennedy & Company Education Strategies bringing together complementary organizations with a shared commitment to helping institutions navigate change strengthen performance and achieve long-term sustainability. Together HCE and Kennedy & Company now serve more than 300 colleges and universities nationwide offering integrated strategic enablement services that span research enrollment management financial analysis institutional strategy and technology implementation.

Were hiring a Lifecycle Marketing Manager to own and optimize the prospective student journey from inquiry to enrollment. This role will build and scale high-impact email SMS and AI-driven communication strategies with full ownership of design experimentation and performance.

Youll work at the intersection of marketing data and student engagement-designing journeys and continuously improving conversion rates in a fast-paced test-and-learn environment.

Were seeking a self-starter who is excited by the opportunity to:

• Own the end-to-end student journey from inquiry to enrollment
• Lead experimentation strategy across email SMS and AI-driven engagement
• Operate in a high-visibility role that drives real impact

Key Responsibilities:

Lifecycle Journey Ownership

• Design and optimize multi-channel journeys (email SMS phone AI agent) to improve inquiry to enrollment conversion.
• Build and refine end to end communication flows that move prospects from inquiry to application and enrollment.
• Identify friction points and implement workflows that improve internal efficiency and enhance the student experience.
• Explore new tools and approaches to drive smarter more scalable engagement.

Data & Performance

• Monitor and analyze key metrics and overall performance daily to identify actionable insights.
• Present results and recommendations to internal and external stakeholders.
• Collaborate with marketing product and student services teams to improve full-funnel marketing performance.

Qualifications:

• 5 years of experience in B2C lifecycle marketing
• Ability to operate in a fast-paced experimentation-driven environment
• Strong understanding of customer journey design funnel optimization and conversion drivers.
• Hands-on experience with A/B testing and experimentation frameworks.
• Familiarity with AI tools for content creation testing or workflow automation.
• Ability to translate data into clear actions and measurable improvements (PowerBI Salesforce Marketing Cloud).
• Higher education marketing experience preferred but not required if youre a fast learned with relevant B2C depth.

Key Benefits:

• Opportunity to participate in building something important
• Casual work environment in Denver
• Experienced management team that enjoys the work and loves education
• Competitive salary
• Medical/Dental/Vision Insurance
• 401K plan
• Unlimited PTO policy
• Wellness Program
• Flexible work model
• Community giving/volunteer program

Salary Range: $85000-$100000

HCE is an Equal Opportunity Employer

Required Experience:

Manager