Lifecycle Marketing Manager
Job Location:
Boston, NH - USA
Monthly Salary:
Posted on:
Vacancies:
Department:
Job Summary
WHY WE NEED YOU
This role will focus on executing and optimizing lifecycle marketing programs across email push SMS and other channels to support both prospective customers and active members. Youll partner closely with Creative Product Analytics and Site teams to build personalized customer experiences that drive purchases increase member engagement reduce churn and improve long-term customer value.
The ideal candidate is highly detail-oriented data-driven collaborative and excited to continuously test and improve lifecycle programs in a fast-paced business. This role will report to the Senior Manager of Lifecycle Marketing.
WHAT YOULL ACCOMPLISH
Lifecycle Campaign Management
Build QA schedule and optimize lifecycle marketing campaigns and automated customer journeys across email push SMS and other channels within Iterable
Support the full customer lifecycle including lead capture lead nurture conversion onboarding member engagement churn prevention and reactivation efforts
Maintain strong operational excellence through detailed QA processes campaign documentation and ongoing optimization of lifecycle workflows and best practices
Testing Personalization & Optimization
Execute ongoing A/B testing across messaging offers audience segmentation timing and channels to improve lifecycle performance and customer engagement
Help evolve trigger-based and behavioral messaging programs including onboarding journeys inactivity nudges milestone campaigns and personalized engagement communications
Monitor and analyze campaign performance identifying trends and opportunities to improve key business metrics including conversion activation engagement churn and reactivation
Partner with Creative Product Analytics and Site teams to develop personalized customer experiences that drive purchases activation retention and long-term member value
Collaborate with Site teams on lead capture forms landing pages and acquisition flows to support lead generation and conversion optimization
Collaborate with Analytics teams to develop reporting frameworks audience insights and lifecycle performance recommendations
Support broader lifecycle roadmap planning by bringing forward testing ideas customer insights and optimization opportunities
WHO YOU ARE
35 years of experience in lifecycle marketing CRM retention marketing or email marketing preferably within a subscription DTC or high-growth consumer business
Hands-on experience building and managing campaigns within a CRM or marketing automation platform; Iterable experience strongly preferred
Strong understanding of audience segmentation personalization and lifecycle marketing best practices
Analytical and data-driven with experience using campaign performance insights to inform testing and optimization strategies
Experience executing A/B testing and applying learnings to improve conversion engagement and retention outcomes
Highly detail-oriented with strong organizational and project management skills including campaign QA and execution management
Strong cross-functional collaboration and communication skills with the ability to work effectively across Creative Analytics and Site teams
Self-starter who is comfortable managing multiple priorities in a fast-paced environment and proactively identifying opportunities for improvement
This is a hybrid role based out of our Boston office
Required Experience:
Manager
About Company
Hydrow rowing machines offer the best low-impact, full-body workout. Get an immersive experience working out in the most beautiful locations. Shop now!
