Lifecycle Marketing Manager (B2C) Hybrid

Lifecycle Marketing Manager (B2C)Hybrid 3-4 days per week onsite

Overview:

Weedmaps is looking for a Lifecycle Marketing Manager to own the end-to-end consumer engagement strategy across our app and digital channels. Youll build and optimize multi-channel journeys that drive activation retention and incremental revenue using data experimentation and AI-powered tooling to move fast and prove impact. Youll report directly to the Director of Lifecycle Marketing and partner closely with product data and brand teams.

The impact youll make:

• Own and evolve the B2C lifecycle journey strategy from first open through long-term retention and win-back across push in-app and email.
• Own the marketing calendar for our weekly consumer newsletters including planning scheduling and coordinating content to ensure consistent on-brand delivery.
• Design and run rigorous A/B and holdout tests that isolate incremental lift building a learning roadmap that compounds over time.
• Design campaigns and journeys to be built in Braze leveraging segmentation connected content and behavioral triggers.
• Partner closely with the marketing operations team who is responsible for technical build and deployment of campaigns and journeys.
• Champion the app-first mindset and optimize push notification strategy in-app messaging and deep-link experiences in partnership with the product team.
• Leverage AI tools (copywriting segmentation send-time optimization personalization) to accelerate execution and raise the quality bar.
• Define and track lifecycle KPIs including open rate click rate conversion retention curves and incremental revenue and report results to stakeholders regularly.
• Collaborate cross-functionally with product data science design and brand to bring integrated campaigns to life.

What youve accomplished:

• 7 years of lifecycle CRM or retention marketing experience with direct ownership of consumer journey strategy.
• Hands-on Braze expertise including canvases segments connected content and campaign analytics. Not just familiarity; youve built in it.
• Strong experimentation chops: you understand incrementality testing holdout groups statistical significance and can tell the difference between correlation and lift.
• Experience at a mobile app-centric company where you understand the push/in-app/notification ecosystem and have navigated opt-in challenges.
• A track record of incorporating AI tools into your workflow to move faster personalize at scale or test more hypotheses.
• Analytical fluency: comfortable pulling reports interpreting cohort data and making decisions grounded in numbers.
• Clear concise communicator who can translate campaign results into business impact for non-marketing audiences.

Bonus points:

• Braze
• AI copywriting / workflow tools
• Tableau / Sigma
• A/B and holdout testing
• Personalization at scale
• Cannabis or regulated industry experience

The base pay range for this position is $124578 - $135668 per year and a competitive bonus

2026 US Benefits for Full Time Regular Employees:

• Physical Health (Medical Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life Voluntary Life and AD&D Insurance options
• Supplemental voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical Dependent Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO paid sick leave and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Why Work at Weedmaps

Life at Weedmaps means innovation and heart. Come join us if you care about the plant the people who love it and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed and the community that supports it.

You too can have a hand in shaping the industrys future; ready to roll with us

See how weve grownour journey leadership team and whats next at Weedmaps:

Founded in 2008 weve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency education and community has set us apart and today we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

Freedom to choose. Freedom to access. Freedom to enjoy.

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn Telegram and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts but in the meantime please be mindful of the following:

• Our recruiters will always communicate with candidates through an @ email address.

• CORRECT:

• INCORRECT:

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply interview or work for Weedmaps.

• If you are interested in a role at Weedmaps please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race such as hair texture and protective hairstyles) religion and religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression age military status veteran status uniformed service member status sexual orientation transgender identity citizenship status pregnancy or any other consideration made unlawful by federal state or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws unless the accommodation presents undue hardship. Please email us at peopleoperations at if you would like to confidentially discuss a potential accommodation during the interview process.