Lifecycle Communications Manager

What You Will Bring

Minimum 5-7 years in lifecycle communications CRM customer engagement customer experience or marketing automation.

Experience building communications in Salesforce Marketing Cloud or equivalent customer engagement platforms.

Experience writing editing or structuring customer-facing operational messages.

Bachelors degree in Communications Marketing Business CX Digital Experience or related field.

Strong writing skills focused on clarity simplicity and action-oriented customer guidance.

Understanding of lifecycle engagement trigger-based messaging and event-driven communication models.

Skilled in Salesforce Marketing Cloud (Journey Builder Automation Studio segmentation dynamic content).

Ability to interpret journey insights and behavioral data to refine communications.

Attention to detail quality control and adherence to communication standards.

Ability to manage multiple communication streams simultaneously.

Ability to work autonomously and in a team environment.

Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.

Strong judgment and focus on delivering clear accurate and effective customer communications.

Ability to identify process improvement opportunities and recommend practical changes when appropriate.

WORK ENVIRONMENT

Employees in this class are subject to extended periods of sitting standing and walking and using a computer. Work is performed in an office environment.

The posted salary range for this job takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; geographic location and other business and organizational needs. Successful candidates may be hired anywhere in the salary range based on these factors. It is uncommon to hire candidates at or near the top of the range.

California Privacy Notice

This notice only applies to our applicants who reside in the State of California.

The latest version of our Privacy Policy can be foundhere. This Privacy Policy provides you with notice at or before the point of collection about the categories of personal information to be collected from you the purposes for which your personal information is collected or used and whether that information is sold or shared so that you can exercise meaningful control over our use of your personal information. We are providing this notice to comply with the California Consumer Privacy Act of 2018 as amended as amended by the California Privacy Rights Act of 2020 (CCPA).

If you have any questions about CCPA regarding California residents or HCA team members please contact the Privacy Team at.

Who We Are

Through our service brands Hyundai Motor Finance Genesis Finance and Kia Finance Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai Genesis and Kia customers and dealerships. We provide vehicle financing leasing subscription and insurance solutions to over 2 million consumers and businesses. Embodying our commitment to grow innovate and diversify we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We are a values-driven company dedicated to supporting both internal and external communities through volunteering philanthropy and the empowerment of our Employee Resource Groups. Together we strive to be the leader in financing freedom of movement.

We Take Care of Our People

Along with competitive pay as an employee of HCA you are eligible for the following benefits:

Medical Dental and Vision plans that include no-cost and low-cost plan options

Immediate 401(k) matching and vesting

Vehicle purchase and lease discounts plus monthly vehicle allowances

Paid Volunteer Time Off with company donation to a charity of your choice

Tuition reimbursement

What to Expect

The Lifecycle Communications Manager supports the development execution and ongoing improvement of customer-facing communications across key stages of the financing lifecycle including onboarding servicing payments collections end-of-term titles and loyalty. This role focuses on operational transactional and trigger-based communications that help customers understand next steps complete important actions and have a more consistent experience.

Working closely with the Senior Product Manager CX Engagement and cross-functional partners this role helps implement lifecycle communication journeys and messaging within Salesforce Marketing Cloud. This position is responsible for building and maintaining clear compliant and customer-friendly communications that align with business priorities support operational processes and improve the overall customer experience.

What You Will Do

1. Lifecycle Communication Strategy & Execution

Manage delivery of lifecycle communications across key stages such as onboarding servicing statements and payments collections end-of-term titles and loyalty.

Translate customer journey insights friction points service needs and operational requirements into clear actionoriented customer messages.

Help ensure communications reduce confusion improve clarity and support successful completion of key customer tasks.

Distinguish lifecycle operational communications (owned by this role) from marketing campaign communications (owned by Marketing) and coordinate appropriately with Marketing partners.

2. Salesforce Marketing Cloud Execution & Message Orchestration

Build maintain and optimize automated journeys triggered messages transactional communications and lifecycle sequences within Salesforce Marketing Cloud.

Implement communication logic event triggers segmentation and contact rules aligned with the CX Engagement roadmap.

Partner with Data Engineering CX Engagement and CRM/MC teams to support data availability accuracy and timeliness for trigger-based communication experiences.

Maintain templates content modules and reusable message assets to support scalability efficiency and consistency.

3. Content Development & Communication Standards

Write and edit customerfacing content that is clear simple compliant and aligned to brand standards.

Maintain consistency in voice tone and message structure across lifecycle communications.

Incorporate Legal Compliance and business feedback to ensure communications meet regulatory and operational requirements.

Support the development and documentation of communication standards message frameworks and decision guidelines used by the team and adopted across the enterprise.

4. Performance Monitoring & Optimization

Monitor communication performance metrics such as delivery engagement and completion of customer actions.

Identify opportunities to improve clarity reduce unnecessary contacts and improve customer response or task completion.

Support testing and iterative improvements to messages journeys and channel use based on results and stakeholder feedback.

5. CrossFunctional Coordination

Collaborate with CX Strategy Digital Product Servicing Collections Titles Operations and Marketing partners to align communications with customer and business needs.

Help ensure messages accurately reflect operational processes system capabilities and approved business rules.

Coordinate with partners to support delivery timelines approvals and execution readiness.

Participate in roadmap planning and quarterly prioritization discussions led by Senior Product Manager CX Engagement.