Learner Engagement Manager Academic Programs

At InStride people are our purpose.

We believe that investing in people is the most powerful way to drive successfor individuals and organizations alike.

As a public benefit corporation we partner with leading employers to unlock opportunities for their employees providing access to top-tier education programs that align with their employees career goals and the companys business goals.

Our mission goes beyond skill-building; were here to empower our partners employees to advance their careers elevate their expertise and achieve meaningful personal and professional growth.

No matter the team youre on our dedication to the success of our partners and their employees is what drives us. If youre passionate about making a difference and driving educational and professional advancement InStride is the place for you.

To get a better feel for our culture watch more here.

Candidates must be located in one of the following states to be considered eligible for employment: AZ CA CO CT DC DE FL GA IL IN KS LA MA MD MI MN MO NC NH NJ NV NY OH OR PA TX VA WA WI.

What were looking for (role overview):

InStride is seeking a Learner Engagement Manager Academic Programs to lead learner marketing strategies that increase awareness engagement and enrollment across our portfolio of academic partners. You will own developing learner-centered positioning messaging and campaigns that help working adult learners discover and enroll in the right education opportunities. Youll use learner insights and performance data to optimize the learner journey influence academic partner marketing strategies and improve conversion and enrollment outcomes across our academic partner portfolio. This role reports to the Manager Strategic Engagement Initiatives.

Skills wed love to see you show off:

• Campaign strategy and execution: You have a keen eye for identifying and leading marketing opportunities leveraging marketing channels and assets (emails landing pages community and messaging platforms testimonials social media newsletters) to drive learner engagement and enrollment outcomes.
• Driving funnel conversion: You excel at identifying and removing friction points in the user journey partnering with academic institutions to optimize funnel performance and move learners from consideration to action to enrollment.
• Positioning and Messaging: Youre a natural with developing program positioning and messaging that resonate with first-time transferring and re-enrolling working adult learners.
• AI Fluency: You thoughtfully leverage AI and emerging technologies to improve marketing effectiveness streamline workflows uncover insights and enhance learner and business outcomes
• Insight-driven decision making: You leverage learner research market trends and campaign performance data to identify opportunities shape strategy and confidently recommend actions that improve learner and business outcomes.
• Project leadership: You juggle competing priorities with ease leading complex projects and multi-client initiatives across multiple teams with discernment and sound judgment. You own both strategic planning and hands-on execution when needed ensuring successful outcomes.
• Influencing & Relationship Building: You build trusted relationships with academic partners and cross-functional stakeholders using empathy credibility and clear communication to influence decisions and drive shared outcomes.

Who you are (ideal profile):

• 5 years of experience in strategic marketing academic marketing or product marketing roles with experience marketing to both B2B and B2C audiences.
• You have experience developing and executing multi-channel marketing campaigns that move learners from awareness to action including campaign strategy audience targeting content development and performance optimization.
• You have a keen eye for developing positioning and messaging that clearly communicates the value of academic programs and pathways helping learners make informed decisions about advancing their education.
• Youre an effective communicator who excels at building relationships with internal teams and external stakeholders including senior leaders at colleges and universities.
• Youre curious about emerging technologies and enjoy experimenting with AI to improve how work gets done.
• You thrive in a dynamic environment adapting quickly to changing priorities while maintaining a focus on delivering meaningful results.
• You use data curiosity and sound judgment to solve problems and identify opportunities for continuous improvement.
• You bring high emotional intelligence and approach your work with a collaborative no job too small mindset.
• Excited by the challenge of building a world-class business that delivers not only high revenue growth and compelling return on investment but also has a meaningful impact on society.

How you will create impact (key responsibilities):

• Increase academic partner enrollment: Improve inquiry-to-enrollment conversion rates through targeted learner engagement strategies and campaigns that help academic partners achieve their enrollment the learner journey: Identify friction points and streamline the learner journey reducing drop-off and accelerating time-to-enrollment.
• Increase program completion rates and re-enrollment: Develop targeted campaigns and communications that keep learners engaged throughout their education celebrate milestones and inspire them to continue lifelong learning through additional programs.
• Influence academic partner marketing strategy: Partner with academic institutions to recommend positioning messaging and learner engagement strategies that improve enrollment outcomes partner satisfaction and Net Promoter Score.
• Serve as the academic marketing expert: Develop learner-centered positioning messaging and recommendations that help learners choose the right academic program while equipping cross-functional teams to prioritize and market the right programs
• Develop repeatable processes: Build scalable processes that improve consistency accelerate execution and reduce manual effort leveraging AI where appropriate

We are looking for someone who is not only technically skilled but also enthusiastic about making ameaningful impact. If this description resonates with you were excited about the possibility of having youon our team. As a skills-driven employer we encourage you to apply if there is a skill-fit even in theabsence of years of experience.

Dont meet every single requirement Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride we are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyways. You may be just the right candidate for this role!

Benefits @ InStride

As an organization that champions investing in people its critical we walk the talk. Thats why InStride employees are eligible to enroll in 2800 online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs InStride covers your tuition upfront regardless of your course of study degree type or school - eligible to employees starting Day 1.

This role is also eligible for the following benefits:

• 401(k) plan with company match
• Flexible vacation policy
• Paid family leave
• Best-in-class health care benefits
• And more!

InStride Diversity and Inclusion Statement

At InStride we foster a culture of belonging we support authenticity and intersectionality and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you have a disability or special need that requires accommodation please let your recruiter know.

Policies & Disclosure

InStride recommends employees have their COVID vaccinations. InStride may require employees to have COVID vaccination before entering the office or attending any InStride-related even in the future. However we do not require this at this time.

For questions on how we use personal information of job applicants please refer to InStrides Job Applicant Privacy Policy.

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About InStride

InStride is a human capital management company that helps organizations retain talent upskill employees and fill critical workforce roles through education programs. By breaking down barriers to learning fostering career growth aligned with organizational goals and simplifying program management InStride delivers lasting impact. Partnering with forward-thinking companies like Labcorp Adidas and SSM Health InStride drives meaningful social and business outcomes by providing access to life-changing education. Visit or follow InStride on LinkedIn for more information and up-to-date news.