Leader Marketing Strategy, Brand Apple TV

At Apple TV our Marketing team creates world-class campaigns that connect people with high-quality and meaningful stories on Apple TV while building awareness and love for our brand. We approach every aspect of our campaigns from strategic vision to creative execution with innovation and excellence in mind ensuring that every touchpoint is thoughtfully designed. Our highly collaborative team works closely with teams across Apple as well as with agencies studios and talent to generate buzz and put Apple TV at the center of culture around the world. Apple TV is seeking a leader for Global Brand Marketing Strategy reporting into the Global Apple TV Marketing Strategy Director.

The ideal candidate has a demonstrated track record with driving growth in a subscription business model both in the US and internationally. This leader must be an innovative thinker who can put our brand in the cultural zeitgeist while also understanding the business metrics to create campaigns that result in subscriber acquisition and retention. To complement our Content Marketing team we are looking for a leader to help develop and strengthen the brand marketing strategy for Apple TV to continue growing our platform and business. This leader must be incredibly collaborative and cross-functional understanding all touch points of bringing a brand to life in marketing while partnering across the business teams product design teams local in-market teams PR Creative Media Operations and more.

10 years of experience in driving strategic campaigns for brands with particular expertise in streaming and/or entertainment of 5 years of people management experience building and leading of subscription business lifecycle metrics and experience and/or experience working with international teams.

nProven marketing leader with an established track record and career progression with demonstrated ability to collaborate and partner cross-functionally across Business strategy and growth Marketing PR/Communications Content and other internal partner teams. nProven experience running multi touchpoint 360 degree brand campaigns from strategy to execution both paid and organic and delivering desired outcomes. nExcellent written and verbal communication. Able to convey ideas simply and clearly in interpersonal presentation and document a highly strategic and analytical approach to decisions and problem-solving.