Lead Product Marketing Intake and Prioritization

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.

At AT&T we are reimagining the technology that connects people businesses and communities. Join us to help shape differentiated simplified customer experiences across one of the most recognized connectivity portfolios in the market.

This Lead Product Marketing role will manage the intake evaluation and prioritization of marketing support requests across AT&Ts consumer portfolio including Wireless Fiber and 5G Home Internet. This role serves as the central point of coordination for requests from local market leaders regional teams strategy functions and cross-functional partnersassessing business need determining whether marketing support is warranted and maintaining a transparent master priority list that gives stakeholders clear visibility.

Request Intake & Governance:

• Serve as the central intake point for marketing requests from local market leaders regional teams strategy functions and cross-functional partners.
• Capture request details objectives timing audience geography business rationale expected impact and required marketing support.
• Apply a consistent intake process to ensure requests are complete comparable and ready for evaluation.
• Clarify requirements with requestors and connect with appropriate partners when additional information is needed.
• Maintain visibility into open pending approved declined and deferred requests across the portfolio.
• Improve intake routines templates and governance to make request management clear efficient and repeatable.

Strategic Evaluation & Marketing Support Decisioning:

• Evaluate requests against business priorities customer impact local market need portfolio relevance timing channel fit and available marketing capacity.
• Develop concise strategic evaluations that summarize the opportunity rationale risks dependencies and recommended level of marketing support.
• Recommend whether marketing should support redirect defer or decline each request based on strategic fit and execution feasibility.
• Partner with strategy regional product media creative sales and operations teams to validate assumptions and align recommended actions and marketing investment needed.

Prioritization & Portfolio Visibility:

• Maintain a master marketing request list that captures priority ranking status rationale ownership timing and next steps.
• Prioritize requests using consistent criteria that balance business impact urgency customer relevance market opportunity resource availability and leadership alignment.
• Create clear visibility for stakeholders to understand where requests rank why they are prioritized and what actions are needed to move forward.

Stakeholder Alignment & Communication:

• Facilitate regular reviews with local market leaders regional teams strategy functions and execution partners to review requests decisions rankings and tradeoffs.
• Communicate decisions and priority shifts clearly helping stakeholders understand outcomes constraints and next steps.

Request Tracking & Performance Learning:

• Track request volume approval rates deferred items campaign outcomes and recurring request themes to inform future prioritization.
• Capture learnings from supported and declined requests to improve decision quality intake criteria and stakeholder expectations.
• Prepare concise updates on request pipeline prioritization rationale decisions and implications for leadership and cross-functional partners.

Process Improvement:

• Improve intake evaluation prioritization and communication processes to make marketing decisioning more transparent disciplined and scalable.

Education:

Bachelors degree in Marketing Communications Business or a related field. MBA or advanced degree preferred.

Experience:

• 7 years of marketing strategy planning operations integrated marketing or portfolio management experience in telecommunications technology consumer services or a related field.
• Experience managing intake processes evaluating business requests prioritizing workstreams and aligning stakeholders around tradeoffs and decisions.
• Strong judgment communication and stakeholder management skills with the ability to make recommendations explain rationale and maintain trust across competing priorities.

• Serves as the central intake and prioritization owner for marketing support requests across AT&Ts consumer portfolio.
• Develops strategic evaluations recommends marketing support decisions and maintains a transparent master priority list.
• Operates as an individual contributor coordinating across local regional strategy and execution teams without direct supervisory responsibility.
• Influences outcomes through disciplined evaluation prioritization stakeholder alignment transparency and clear decision-making.

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Our Lead Product Marketing earns between$143800 - $215800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography experience expertise and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage

• 401(k) plan

• Tuition reimbursement program

• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 company-designated holidays)

• Paid Parental Leave

• Paid Caregiver Leave

• Additional sick leave beyond what state and local law require may be available but is unprotected

• Adoption Reimbursement

• Disability Benefits (short term and long term)

• Life and Accidental Death Insurance

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

• Employee Assistance Programs (EAP)

• Extensive employee wellness programs

• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories

• AT&T internet (and fiber where available) and AT&T phone

If youre ready to make an impact on our business and your career bring your bold ideas to a world of possibility. Apply today!

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

Time Type:

Location:

Salary Range:

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.