Lead Product Manager, Banners & Content Cards

At Braze we have found our people. Were a genuinely approachable exceptionally kind and intensely passionate crew.

We seek to ignite that passion by setting high standards championing teamwork and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity inside and outside our organization.

To flourish here you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change you will be empowered to make a real impact here with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive we cant wait to meet you.

Were looking for a Lead Product Manager to lead the Banners team which owns Brazes in-product messaging surfaces: Content Cards and Banners.

These are the channels that reach users inside the app experience rather than outside it. Theyre persistent native and always available with no opt-in required and no deliverability tax. Content Cards is a mature widely adopted surface. Banners is our newest channel and our fastest growing having gone from launch to full feature parity with Content Cards in under a year and now serving well over a billion impressions a day.

Braze operates at massive scale collecting hundreds of billions of data points each month and sending billions of messages to end users -product surfaces are a growing share of that. The constraint on this part of the business is no longer capability. Its adoption programmability and making creation genuinely fast.

The goal here is to find someone who can take a portfolio thats technically deep and commercially material and push it into its next phase. Heres what youd focus on in your first year:

• Drive adoption not just delivery. The work is turning shipped capability into activated customers and sustained usage. That means better defaults faster time to first banner self-serve setup and out-of-the-box integrations with platforms like Shopify
• Make creation faster and more intelligent. Banners already supports three ways to build: drag-and-drop raw HTML and AI-generated. Braze is investing heavily in Operator our AI assistant and a big part of this role is making sure these surfaces are ones Operator can actually work with. Marketers are shifting from building things themselves to letting AI build it for them. A core part of this role is pushing that path forward: making Operator our AI assistant a natural and differentiated way to act on a marketers intent
• Make these surfaces first-class programmable products. Youd drive REST API parity translations support enterprise-grade access scoping and the path to serving in-product content over a public API without an SDK dependency
• Own hard technical product work at scale. Render latency at the 99th percentile the SDK dependencies these surfaces sit on top of unifying the technical foundation for these channelsin this role product judgment and technical judgment are the same judgment
• Set the measurement bar. Youd define what good looks like for adoption usage and performance and hold the team to baselines and targets that are real

Main responsibilities:

• Define and own the roadmap for Content Cards and Banners pulling from customers sales support usage data and competitive signal to figure out what matters most next
• Partner with engineers and designers to execute that roadmap in a lean entrepreneurial start-up environment
• Own the commercial outcomes for your area (adoption consumption expansion) and understand the unit economics well enough to make good investment tradeoffs
• Establish and manage internal and external customer expectations including with enterprise accounts and in renewal and expansion conversations
• Deeply understand our technology business customers and market
• Build best-in-class infrastructure for your products treating reliability performance and observability as product requirements rather than cleanup work
• Partner across the division to build reusable capability instead of channel-specific implementations. Shared editors shared design patterns shared APIs

• 8 years of Product Management experience including owning a product line at scale
• Strong communication collaboration organization and persuasion skills. This is a senior IC role with no direct reports and a lot of influence. Youll need to align engineering design our SDK team and go-to-market without positional authority
• A proactive positive can-do attitude. You drive projects to completion excellently and youre always looking for new ways that processes and products can be improved
• Comfortable being technical. You can reason about client-side rendering SDK integration API design and caching well enough to make real tradeoffs with engineers rather than relaying them
• You build rich user experiences and work closely with designers. These are content creation products so the quality of the authoring experience is the product
• Data-driven by instinct. You go to the adoption funnel and the usage data before the anecdote and youre rigorous about baselines
• Customer-focused and commercially fluent. You understand how your product area drives consumption and expansion and you can hold a credible conversation with an enterprise customer about why they should adopt a new channel
• Eagerness to learn and grow.

Bonus points:

• Experience with in-product or embedded messaging surfaces. Inbox feed banner or in-app content products
• Experience building rich content creation flows. Drag-and-drop editors template systems or WYSIWYG authoring
• Experience shipping AI features inside an existing authoring tool
• Experience with products that depend on customer-side SDK integration and the adoption dynamics that come with that
• Strong technical experience and the ability to understand and discuss product architecture
• Experience at a high-growth technology startup
• Experience at a high-scale technology startup. We operate at the scale of billions of users

For candidates based in the United States the pay range for this position at the start of employment is expected to be between $169000 and $266000/year with an expected On Target Earnings (OTE) between $188000 and $296000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors including market location job-related knowledge skills and addition to cash compensation this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

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