Lead Media Manager

DIRECTV is looking for a results-driven and technically fluent Lead Media Manager to join our growing this role you will own and drive paid media strategy across all app-based ecosystems including connected devices TV OEM platforms and mobile/tablet apps playing a critical part in how we acquire and grow our user base at scale.

You will bring deep hands-on expertise across major TV OEM platforms such as Roku Amazon Samsung LG and Vizio as well as mobile app acquisition channels including Apple Search Google UAC and Meta App Ads. Your ability to lead measurement and attribution strategy using tools like AppsFlyer will be essential to optimizing campaign performance and ensuring accurate tracking across complex app media environments.

This is a high-impact cross-functional role where you will serve as the primary media point of contact for TV OEM advertising mobile app advertising and editorial teams while collaborating closely with sales product creative analytics and technology partners to grow the user base increase installs and drive sales through app-based media.

Heres what youll do:

• Develop and execute paid media strategy through:
  • Connected device and TV OEM platforms (e.g. Roku Amazon Samsung LG Vizio).
  • Media activations driving to app ecosystems (Apple Search Google UAC Meta App Ads and other social platforms driving to app environments).
• Lead measurement and attribution strategy across the app media ecosystem (including IAP and app-to-web flows) overseeing MMP-based (AppsFlyer) campaign tracking and performance optimization.
• Serve as primary media point of contact for TV OEM advertising and editorial teams.
• Partner closely with sales channel owners product teams creative analytics and tech to ensure traffic quality and performance alignment.

What youll need to be successful:

• 3 5 years of experience planning and executing connected device TV OEM or app-based performance media campaigns.
• Direct experience working with major TV OEM ecosystems (e.g. Roku Amazon Samsung LG Vizio). Mobile app acquisition platform experience is a plus.
• Hands-on experience with mobile measurement platforms (AppsFlyer Adjust Branch Kochava etc.).

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customers proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote

A career with us comes with big rewards:

DIRECTVs compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the companys policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role level and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTVs 4 (four) US Labor Market Zones. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training.

DIRECTV WAGE ZONES: $100947 - $183299

Low (N1): $100947 - $151421

Mid (N2): $106260 - $159390

High (N3): $116886 - $175329

Top (N4): $122199 - $183299

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits when you consider all of these together it represents a pretty impressive total compensation package.

Apply today!