Lead Marketing Campaign Analytics & Data Science Consultant

About this role:

Wells Fargo is seeking a talented Lead Marketing Data Scientist to join our growing Marketing Analytics team within Consumer Banking and Lending (CBL).

In this highly visible role you will help shape and optimize customer marketing strategies across a broad portfolio of acquisition engagement onboarding and relationship growth campaigns. You will partner closely with marketing leaders campaign managers strategy teams and analytics partners to evaluate campaign effectiveness identify growth opportunities and influence future marketing investments.

The ideal candidate combines strong analytical and data science capabilities with a passion for marketing performance measurement. You will leverage customer campaign and behavioral data to uncover actionable insights evaluate marketing effectiveness improve audience targeting and drive data-informed decisions that enhance customer engagement and business growth. Your work will directly influence how Wells Fargo designs measures and optimizes marketing programs across multiple channels and customer journeys.

In this role you will:

• Lead measurement and optimization efforts for customer marketing campaigns providing insights that improve acquisition engagement retention and relationship growth outcomes.
• Partner with marketing stakeholders to define campaign objectives success metrics and measurement strategies that support business goals and marketing priorities.
• Develop and deliver in-flight and post-campaign analyses that identify optimization opportunities and inform future marketing investments.
• Evaluate the effectiveness of marketing tactics channels audience strategies offers and customer experiences through testing experimentation and performance measurement.
• Apply advanced analytics statistical techniques and data science methodologies to understand customer behavior marketing performance and campaign effectiveness.
• Design and execute test-and-learn frameworks including A/B testing champion/challenger testing and incrementality measurement to drive continuous improvement in marketing outcomes.
• Translate complex analytical findings into clear business recommendations and compelling stories for marketing leaders and non-technical stakeholders.
• Analyze large-scale customer campaign digital engagement and transactional datasets to identify actionable opportunities for segmentation targeting personalization and growth.
• Build reporting dashboards and measurement frameworks that provide timely visibility into campaign performance and key marketing KPIs.
• Collaborate with cross-functional partners across Marketing Strategy Product Finance Risk and Technology to develop data-driven recommendations that improve marketing effectiveness and customer experience.
• Influence marketing strategy by identifying trends customer insights and optimization opportunities that support long-term business growth.
• Mentor analysts and contribute to the advancement of marketing analytics best practices measurement standards and analytic capabilities across the organization.

Required Qualifications:

• 5 years of data science experience or equivalent demonstrated through one or a combination of the following: work experience training military experience education
• Masters degree or higher in a quantitative discipline such as mathematics statistics engineering physics economics or computer science

Desired Qualifications:

• 5 years of marketing analytics campaign measurement customer analytics marketing science or related analytical experience supporting marketing organizations
• Experience measuring and optimizing customer acquisition engagement retention or cross-sell marketing programs
• Experience with campaign testing incrementality measurement attribution marketing ROI or audience targeting strategies
• Proficiency in SQL Python / R and other programming languages
• Proficiency in Data visualization preferably with Power BI
• Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines
• Excellent communication and interpersonal skills with the ability to build strong relationships with cross-functional teams

Job Expectations:

• Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote.
• This position is not eligible for Visa sponsorship.
• Relocation assistance is not available for this position.
• Willingness to work on-site at one of the stated locations on the job opening.
• Must reside within a commutable distance of the posting location

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit Market Financial Crimes Operational Regulatory Compliance) which includes effectively following and adhering to applicable Wells Fargo policies and procedures appropriately fulfilling risk and compliance obligations timely and effective escalation and remediation of issues and making sound risk decisions. There is emphasis on proactive monitoring governance risk identification and escalation as well as making sound risk decisions commensurate with the business units risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates including women persons with disabilities aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process visitDisability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.