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Lead, GTM Excellence APLA

Nike


Job Location:

Beaverton, OR - USA

Monthly Salary: Not provided by the employer
Posted: 17 June 2026 (30+ days ago)
Application Deadline: 14 September 2026
Vacancies: 1 Vacancy

Job Summary

The Asia Pacific Latin America (APLA) GTM Excellence team leads an integrated Go-To-Market (GTM) process across the Nike sport offense to Win at the Moment of Choice with our consumer. The person in this position will drive clarity cultivate storytelling and deliver GTM tools aligned with our APLA priorities that inspire educate and serve the APLA Sport Marketplace. This Marketplace consists of Geo/Territory MPU teammates and external Partners.

As the APLA GTM Excellence Operations Leadyour mission will be to set and implement strategies to deliver best-in-class tools communications and reports across digital content physical samples and other workstreams in support of APLA sales. This includes but is not limited to: managing the flow of digital content from Global to GEO to territory creating and managing in-season tools surrounding asset tracking and coverage driving seasonal calendar and communications processes as well as supporting creation and delivery of seasonal sell-in packages.

WHO WE ARE LOOKING FOR

A self-starting motivated teammate that is able to engage cross-functionally to align and deliver premium tools communications and reporting to our Global GEO and Territory stakeholders.

WHAT YOU WILL WORK ON
Drive APLA GTM Excellence Seasonal Operational Strategy
  • Work with Global Go to Market Content teams to develop maintain and communicate seasonal vision and execution to internal upstream and downstream teams

  • Support creation and deployment of internal and external communication through in person seasonal meetings Slack E-Mail and Campaign Monitor

  • Drive development and documentation of seasonal publishing standards and standard methods to optimize operations communication and use of guidelines for internal and external experiences

  • Develop and maintain AirTable and communication tools for tracking GTM deliverables and Code Gates and communicate those tools to cross-functional teams giving leadership and team visibility to our work

Create and Drive APLA GTM Excellence Sample Strategy
  • Create strategy and optimize sample process liaising with global samples and logistics teams
  • Provide regular sample coverage updates to APLA leadership
  • Own relationship with territory operations and samples teams
Own Content Management Strategy and Execution for Sell-in Gates
  • Organize communicate and deliver seasonal content to Territory teammates and Marketplace Channels partners

  • Create seasonal based lookbooks to support delivery of KIT (Keep it Tight) product for territory GTM teams

  • Audit content delivery from Global Teams and ensure that content is being organized and delivered efficiently to our territory teams

  • Provide succinct content delivery communication through the season in a timely manner

Drive the Geo GTM x Sport Integration Model
  • Liaise with one sport squad be the voice of GTM tools to that sport ensuring the cross-functional sport squad understands sales tools deliverables each season.

  • Represent the sport priorities and sales tools needs to the GTM team and ensure sport GTM priorities land in territory

WHO YOU WILL WORK WITH

You will be working with APLA Geo cross functional teammates in Merchandising Operations Marketing and Marketplace to elevate our seasonal addition you will be engaging with our Global Go to Market teammates to ensure key deliverables and timelines are hit that enable our MPU teams to operate efficiently and effectively to give best-in-class sales tools.

WHAT YOU BRING

Education and Experience

  • Bachelors Degree in Business Marketing Communications or related field; will accept any suitable combination of education experience and training
  • At least 5 years of experience in related sales marketing or logistics
  • Knowledge of athletic industry and trends in the marketplace with an understanding of the competitive marketplace
  • Strong leadership skills
  • Logistics experience
  • Excellent written and verbal communication skills
  • Pro-active excellent organizational skills
  • Excellent team spirit

Technical / Functional Skills

  • Project Management Tools: Microsoft Office AirTable/Smartsheet Miro
  • Creative Production/Development Tools: Adobe Suite Keynote
  • Communication Tools: Campaign Monitor
  • Keynote/PowerPoint deck editing experience
  • System knowledge Tableau SAP AmberRoad
  • A self-starter mentality and be eager to drive and own end to end initiatives with results driven forward thinking and proficient information seeking skills in a fast-paced environment

Additional Requirements

  • Possess strong written and oral communication skills
  • Demonstrated attention to detail process excellence and high-quality project/task delivery
  • Ability to align cross-cultural and/or cross-functional teams virtually and in-person
  • Must be a self-starter thrives working in a fast-paced entrepreneurial environment organized detail oriented collaborative and flexible
  • Ability to delegate and hold teams accountable for results that benefit Nike Inc.
  • Ability to pro-actively be a problem solver through assessing challenging and developing action plans for a resolution
  • Ability to understand high-level problems and create innovative solutions

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.


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