Lead Global Integrated Campaign Manager

Location: Remote - US Work Model: Remote

The Lead Global Integrated Campaign Manager is responsible for complex high-visibility globally integrated campaigns with multi-region or multi-portfolio scope. This role translates business priorities into horizontal campaign strategies drives alignment across teams and influences execution standards to deliver meaningful pipeline impact.

• Own strategy planning and execution for large-scale multi-region horizontal integrated campaigns tied to priority sales plays; translate business objectives into integrated campaign strategies with clearly defined pipeline and performance outcomes
• Serve as a strategic partner to senior marketing and sales stakeholders ensuring vertical and regional alignment; partner with international field and partner marketing teams to ensure marketing plans and campaigns are fully integrated and drive global demand and engagement
• Lead advanced campaign performance analysis insights generation and optimization recommendations; apply AI-enabled tools and insights to support campaign briefs personalization and channel optimization
• Own the creation of comprehensive campaign briefs in partnership with Product Marketing by defining objectives target audiences messaging and creative requirements; collaborate with campaign strategy teams to review and approve content mix and tactics ensuring alignment with business goals
• Establish and evangelize audience-specific and industry-specific thought leadership strategies; ensure vertical campaigns ladder up to horizontal campaigns inclusive of strategy and messaging
• Operate as an innovative thought leader and trusted advisor; mentor coach and provide feedback to team members while contributing to department growth through knowledge sharing and coaching on current best practices and market trends

• Microsoft Windows
• Microsoft Office Suite
• Microsoft Excel
• Salesforce
• 6sense
• Marketo
• Power BI

• 810 years of B2B integrated or growth marketing experience with a proven track record of delivering pipeline impact through horizontal or multi-channel campaigns
• Strong strategic thinking stakeholder influence and performance optimization skills with the ability to operate effectively in ambiguous fast-paced environments
• Proven ability to lead advanced campaign performance analysis and generate actionable insights and optimization recommendations that drive measurable results
• Excellent oral and written communication skills with the ability to interact with executive presence; proven ability to develop and deliver engaging and compelling presentations to diverse audiences
• Excellent leadership sound judgment and business acumen with a demonstrated ability to influence motivate and mobilize team members and business partners; ability to coach mentor and provide timely feedback

• Proven ability to leverage AI-enabled tools to enhance marketing output including campaign briefs personalization and channel optimization
• Experience establishing and evangelizing audience-specific and industry-specific thought leadership strategies across multi-region or multi-portfolio campaigns
• Experience partnering with international field and partner marketing teams to drive global demand and engagement across complex matrixed organizations
• Hands-on experience with marketing automation and analytics platforms such as Marketo Salesforce 6sense and Power BI
• Demonstrated ability to create comprehensive campaign briefs in partnership with Product Marketing defining objectives target audiences messaging and creative requirements

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As weve grown to a company of nearly 4000 strong we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications verify identity and comply with legal requirements.