Lead Generation Manager

Lead Generation Manager

Location: Breckenridge CO

Position Type: Full-Time Exempt

Compensation: $83200 - $104000 (DOE)

This is a hybrid role requiring weekly in-office collaboration. Candidates must be within a reasonable commuting distance.

About the Role

At Breckenridge Grand Vacations we believe in Sharing Smiles by creating unforgettable experiences for every guest and owner. As our Lead Generation Manager you will be the architect of growth crafting and executing digital strategies that attract future guests and build excitement for our GRAND vacations.

Youll embody our End of the Line philosophy by taking ownership of our digital presence from conceptualizing engaging ad campaigns to analyzing data for continuous improvement. From optimizing social media to mentoring your team your strategic mind and creative approach will Close the Loop on our marketing goals ensuring we effectively connect with our audience. This role is perfect for a data-driven marketer who thrives in a fast-paced environment loves empowering teams and takes pride in turning clicks into memorable experiences.

If youre passionate about digital innovation result-driven strategies and building pipelines that fuel our mission wed love to meet you

Application Requirements

To apply please submit your resume and a link to your professional portfolio.

Your portfolio should showcase your skills through examples such as:

• Screenshots of ad creative or social media campaigns
• Samples of advertising copy youve written evidence of campaign performance or results

Applications submitted with a portfolio will be prioritized for review.

Responsibilities

• Develop and execute the annual lead-generation strategy campaign calendar channel mix and testing roadmap
• Manage an annual advertising budget of approximately $12 million including forecasting pacing reconciliation and investment allocation
• Deliver qualified-lead volume and cost-per-qualified-lead goals while supporting tour-generation and revenue objectives
• Evaluate new platforms media partners and acquisition opportunities through structured pilots and defined performance criteria
• Manage multiple concurrent campaigns and communicate priorities risks results and resource needs to stakeholders and leadership
• Plan launch and optimize lead-generation campaigns across Meta (Facebook/Instagram) email newsletter partnerships post-purchase advertising digital media partnerships and emerging channels
• Lead the strategy and execution of large-scale in-stadium and experiential lead-generation activations
• Reallocate budgets and adjust targeting bidding placements offers and creative based on performance
• Develop and manage A/B and multivariable testing across audiences creative messaging offers lead forms and landing pages
• Ensure campaigns comply with brand standards and applicable advertising privacy promotional and contest requirements
• Monitor campaign performance including lead volume lead quality qualification rate conversion rate cost per lead cost per qualified lead and downstream tour results
• Partner with Analytics and Martech teams to ensure accurate campaign tracking attribution data capture and reporting
• Develop recurring dashboards and performance reports that translate campaign data into clear insights and recommendations
• Connect advertising results to downstream outcomes such as lead qualification contactability tour bookings show rates sales and revenue
• Manage relationships with advertising agencies media vendors stadium partners publishers and technology providers
• Establish vendor scopes timelines budgets reporting requirements and performance expectations; hold partners accountable for deliverables
• Partner with Creative and Content teams to develop campaign concepts advertising assets messaging and calls to action
• Collaborate with Digital Marketing and Web teams to improve landing pages lead forms and customer conversion experiences
• Coordinate with CRM Outbound Analytics Sales and Executive teams to establish feedback loops and improve lead quality and follow-up performance
• Manage the Lead Generation Coordinator following Results Leadership procedures for recruiting hiring training retaining developing scheduling reviewing disciplining and terminating staff
• Provide guidance mentorship and support to staff while fostering a positive and productive work environment
• Guide staff to think critically and present solutions to challenges; coach problem-solving while recognizing when immediate direction is required
• Delegate tasks effectively ensuring productivity quality standards and accountability are met
• Monitor and evaluate staff performance through regular coaching feedback and performance evaluations; establish improvement goals and follow up on progress
• Maintain accurate performance records including attendance and absenteeism to support HR policy compliance
• Maintain organized campaign documentation budgets approvals testing records and historical benchmarks
• Communicate interpret and reinforce company policies procedures and standards with all employees
• Perform other related duties and support priority marketing initiatives as assigned
• Help design and develop new and existing websites
• Assist with UX testing and design; observe predict test and analyze results
• Utilize CMS platforms to maintain and update company websites
• Assist other departments with web-based requests

• Bachelors degree in Marketing Business Communication or a related field (preferred but not required)
• Minimum of 4 years of progressive experience in digital marketing lead generation or performance marketing
• Demonstrated experience managing advertising budgets (ideally $1M) and paid media campaigns
• Experience managing external agencies media partners or vendors
• Advanced experience managing paid lead-generation campaigns through Meta Ads Manager (Facebook & Instagram)
• Experience with Meta Business Suite Business Manager Events Manager Meta Pixel Conversions API and audience development
• Proficiency with Google Analytics 4 (GA4) and Google Tag Manager for campaign measurement event tracking and conversion validation
• Advanced experience with WordPress and Gravity Forms (landing page creation lead form management CRO)
• Experience with Salesforce Marketing Cloud Engagement (Email Studio Journey Builder Automation Studio audience segmentation)
• Experience applying campaign tracking standards (UTM parameters naming conventions source attribution lead quality controls)
• Strong proficiency with Microsoft 365 (Outlook Excel Word PowerPoint Teams)
• Advanced Excel skills (formulas pivot tables data visualization for budget tracking and performance reporting)
• Experience with Tableau or comparable business-intelligence platforms for dashboards and reporting
• Experience developing testing and optimizing digital acquisition funnels
• Experience managing integrations and data flows between advertising platforms websites CRMs and reporting tools
• Proven leadership skills with experience coaching developing and evaluating staff
• Strong project management skills with ability to lead multiple concurrent campaigns
• Experience delegating tasks and ensuring accountability and quality standards
• Knowledge of lead-generation strategy channel mix planning and campaign optimization
• Strong understanding of A/B and multivariable testing methodologies
• Excellent written and verbal communication and interpersonal skills
• Strong organizational and time management abilities
• Knowledge of advertising privacy and promotional compliance standards
• Ability to collaborate cross-functionally with Creative Digital Marketing CRM Analytics Sales and Executive teams
• Ability to work in a fast-paced deadline-driven environment
• Exposure to pets and pet dander (pet-friendly office environment)

Preferred Qualifications

• Familiarity with Inntopia or other hospitality/reservation/revenue-management platforms
• Experience with email advertising platforms post-purchase advertising networks and third-party lead-generation partners
• Experience evaluating emerging advertising channels AI tools automation capabilities and new marketing technologies
• Familiarity with creative tools such as Adobe Creative Cloud Canva Figma or Beefree
• Working knowledge of HTML and CSS sufficient to review troubleshoot or communicate requirements for emails landing pages and lead forms
• Bachelors degree in Marketing Business Communication or a related field
• Experience in the hospitality industry or with timeshare/vacation ownership marketing
• Experience assisting with UX testing and website design
• Experience using Content Management Systems (CMS) to maintain and update websites

Compensation & Benefits

• Health vision and dental insurance plans
• Company-paid life insurance coverage
• Voluntary Life and Accidental Death/Dismemberment Insurance
• HSA and FSA-Dependent Care Accounts
• Retirement plan
• Generous paid time off (PTO) and sick leave to support work-life balance
• Volunteer Time Off - Paid opportunities to give back to Summit County
• Bereavement leave
• Biannual bonuses
• Tuition Reimbursement Program
• Employee Wellness programs to support physical and mental health
• Lifestyle perks: Ski/Rec center pass loan programs lodging and gear discounts sporting/concert event tickets pet insurance partner discounts and access to Summit Medallions: Occasional-use transferable passes for access to 6 premier resorts (A-Basin to Vail) via owners program

About Our Company

Breckenridge Grand Vacations is a locally owned resort developer with a 40-year history in Summit County. Weve been recognized as a Top Workplace for our employee-focused culture and commitment to responsible growth and giving back to the place we call home.

Applications will be accepted until August 24 2026.

We value diversity and welcome applicants from all backgrounds. Equal Opportunity Employer.