Lead Digital Project Manager – Salesforce Marketing Cloud

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Job Summary:

The OnPoint Marketing Operations team is hiring a Lead Digital Project Manager Salesforce Marketing Cloud who will bridge strategic planning and technical execution to implement personalized digital marketing at scale. This person will be considered a deep subject matter expert in the development and delivery of marketing automation using Salesforce Marketing Cloud while also understanding the importance of an integrated web experience and form strategy. A current Marketing Cloud Engagement Consultant Certification from Salesforce is necessary for this role. A Marketing Cloud Engagement Developer Certification from Salesforce is optional but would be ideal.

This is an individual contributor position who will collaborate closely with business partners dealer representatives platform owners and external vendors.

What You Will Do:

• Own the creation maintenance and optimization of customer journeys in Salesforce Marketing Cloud.

• Standardize templates and workflows to reduce dealer burden and accelerate onboarding.

• Operationalize solutions designed for scalability supporting Caterpillars global footprint and diverse market needs.

• Drive consistency among dealer marketing automation journeys.

• Ensure compliance with opt-in rules and exclusion lists for targeted campaigns.

• Oversee campaign scheduling dealer notifications and performance reporting.

• Maintain documentation and playbooks for operational processes.

• Communicate with stakeholders and across related teams.

What You Will Have:

• Planning: Tactical Strategic: Knowledge of effective planning techniques and ability to contribute to operational (short term) tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.

• Project Administration: Knowledge of project administration best practices and ability to use organizational strategies practices and tools for administering projects.

• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

• Data Gathering and Reporting: Knowledge of tools techniques and processes for gathering and reporting data; ability to practice them in a particular department or division of a company.

• Implementation: Knowledge of how to run applications for organizations; ability to implement application software within an organization and help end-users perform specific tasks (ex: accounting or graphic design).

Qualifications / Considerations for Top Candidates:

• Current Salesforce Marketing Cloud Engagement Developer and Marketing Cloud Engagement Consultant certifications

• Bachelors degree in Marketing Digital Media Computer Science Business Administration or related field; advanced degree preferred

• Demonstrated expertise in Salesforce Marketing Cloud Adobe content management systems and digital marketing data architecture as it applies to the heavy machinery industry

• Direct experience scaling digital products for enterprise dealer network or global use

• Strong knowledge of quality assurance compliance and governance practices within a digital marketing context

• Exceptional communication collaboration and stakeholder management skills with demonstrated ability to drive change and build consensus

Additional Details:

• You must have experience within Salesforce Marketing Cloud

• Certifications are current or willing to be achieved in a timely manner in example: Developer and Marketing Cloud Engagement Consultant certifications

• Sponsorship is not available for this position

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

About Caterpillar:

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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